Mobility Technologies Offers Exclusive Data, Technology With 'Traffic Pulse Partner Program'

    WAYNE, Pa.--May 31, 2001--Mobility Technologies, the leading provider of digital traffic and logistics information, today announced that it has established the Traffic Pulse Partner Program, a unique opportunity for companies to partner with Mobility Technologies to deliver complete mobility solutions to enterprises and individuals.
    The company combines technology-enabled and traditional approaches to identify and report traffic conditions on major roadways in metropolitan markets at both consumer and commercial levels. Since its inception in 1998, Mobility Technologies (formerly known as Traffic.com) has been committed to utilizing superior information, world-class technology, data mining and analysis to create a line of mobility solutions that improve the quality of life on the road; enhance shipper, service and sales productivity; improve asset utilization; and benefit travel and enterprise resource planning.
    To this end, the company has pioneered a new class of information applications that will allow organizations to easily utilize these mobility solutions.
    A key driver to the company's mobility solutions is its Digital Traffic Pulse(SM) sensor network, already deployed in partnership with the U.S. Department of Transportation (USDOT) in Pittsburgh and Philadelphia. The digital network lies at the center of Mobility Technologies' data aggregation and provides a level of accuracy and reliability never before achieved in the measurement of traffic flow.
    The network of roadside digital sensors generates lane-by-lane data (including actual speeds, volumes and point-to-point travel times), which is then transmitted wirelessly to the company's data center at 60-second intervals, around the clock. The data center archives digital and geo-located event and incident data, which can be mined for various applications, including predictive traffic forecasts, research and analysis (local Operations Centers aggregate related event and incident data).
    Final information is then distributed on the Internet and to select radio and television broadcasters; new applications are now being developed for wireless, telematics and logistics markets.
    The economic impact of traffic congestion on the American marketplace has been estimated to exceed $80 billion per year, principally in lost productivity. The solution - until now - was to build more highways; today's approach, however, is to utilize Intelligent Transportation Systems (ITS) to optimize America's existing highway infrastructure. The Digital Traffic Pulse sensor network is a key piece of the ITS solution.
    Mobility Technologies has established the Traffic Pulse Partner Program as a way to foster relationships that support its unique approach to Intelligent Transportation Systems and Mobility Solutions. The goal of the program is to partner with select private and public-sector organizations to create working relationships, share information and research, and develop mutually beneficial opportunities and applications.
    As part of the Traffic Pulse Partner Program, Mobility Technologies is committed to partnerships that employ the best of breed in traffic collection techniques. Having experience with many traffic collection technologies, Mobility Technologies has had remarkable success with non-intrusive, side-fired radar sensors from one partner, EIS Electronic Integrated Systems. Mobility Technologies has partnered with EIS to incorporate its RTMS sensors in the Digital Traffic Pulse sensor networks. Mobility Technologies is also committed to exploring new data collection techniques such as acoustic sensors, for which it has partnered with SmarTek Systems. Both technologies - radar and acoustic - offer the ability to capture highly accurate traffic information anonymously without invasively capturing personal information on drivers or vehicles.
    New partners will gain access to Mobility Technologies' exclusive and exhaustive data, as well as considerable insight into the firm's unique technology-focused approach and its Mobility Solutions. In return, participants will share aspects of their respective core competencies, in areas such as data aggregation, complementary services (or technologies), distribution expertise, business development, and strategic thinking, thus enabling both parties to develop solutions for discrete classes of customers.
    Partnering in this manner will assure the application of best-of-breed solutions to the nation's traffic congestion problems, while enhancing service and revenue opportunities for both parties, in excess of what could be achieved individually. Customers will similarly benefit from the partnerships by virtue of the custom product suites that result. Interested parties should contact Jeff Smith at Mobility Technologies: jeffsmith@traffic.com.

    About EIS Electronic Integrated Systems:

    EIS Electronic Integrated Systems Inc. was established in 1989, in Toronto, Canada. As a systems house specializing in sophisticated signal processing, EIS develops and manufactures sensor-based electronic systems; they are a high technology company specializing in the application of radar technology to advanced traffic applications. The company's flagship product, RTMS (Remote Traffic Microwave Sensor) radar, provides vehicle detection for intersection, incident detection, and vehicle counting requirements in over 25 countries worldwide. For more information, visit the EIS website at www.rtms-by-eis.com.

    About SmarTek Systems:

    SmarTek Systems is an independent resource for system engineering planning and analysis, sensor installation, field site integration, communications protocol development, and operator training. SmarTek Systems, Inc., was founded in late 1995 to provide alternative highway traffic monitoring and smart distributed processing products necessary to meet increased requirements of modern traffic management and traveler information systems. SmarTek Systems specializes in providing highway monitoring sensors, such as the SAS-1, information processing hardware and software products, such as the T-Box, along with systems engineering and integration services. Visit the company's Web site at: http://www.smarteksys.com/

    About Mobility Technologies:

    Mobility Technologies, until today known as Traffic.com, is creating America's premier traffic information franchise with its Digital Traffic Pulse sensor network, an Advanced Traffic Information Service (ATIS). The network continually measures traffic flow on major highways to provide motorists with the fullest spectrum of information available, including real-time actual speeds and point-to-point travel times. Information is distributed on Mobility Technologies' Web site (www.traffic.com), and featured on select radio and television broadcasts.
    By year's end, motorists will have access to wireless Mobility Technologies services that will include personalized traffic updates and alert messages. Ultimately, Mobility Technologies reports will be transmitted directly to drivers in their vehicles through on-board telematics devices. In addition to the company's current digitally networked cities (Pittsburgh and Philadelphia), its Web-based traffic service is also available in New York City, Los Angeles, San Francisco, Chicago, Houston, Dallas, Detroit, Baltimore and Tampa.
    The company, founded in 1998 in Wayne, PA, is backed by some of the leading venture capital firms and strategic partners in the country. Financing has come from a combination of venture capital firms and strategic investors including Baker Capital, TL Ventures, Bessemer Venture Partners, Hearst Interactive Media, PNC Bank, Internet Capital Group and Pennsylvania Early Stage Partners (part of the Safeguard Scientifics, Inc. group).