All-New Jeep(R) Liberty Drives Excitement at
Jeep 101 and Chrysler Proving Grounds Event; 11-City Tour
Brings the Jeep Liberty, Chrysler PT Cruiser And Chrysler
Sebring to Houston Consumers
AUBURN HILLS, Mich., May 29 The Chrysler Group will offer
current and potential Jeep(R) and Chrysler owners a unique driving experience
in 11 cities throughout the country from May 17 through October 28. In
Houston, the events will take place at the Sam Houston Parkway, May 31 -
June 3. The Jeep 101 and the Chrysler Proving Grounds event is a four-day
opportunity for consumers to test-drive some of the automaker's new and most
popular vehicles on specially designed on- and off-road driving courses that
demonstrate the vehicles' ruggedness, capability and refinement.
Consumers attending Jeep 101 will be among the first in the country to
test-drive the all-new 2002 Jeep Liberty, which will be available at
dealerships this summer. The Chrysler Proving Grounds portion of the event
will feature a chance to compare the Chrysler Sebring sedan (named a AAA top
car) and the Town and Country minivan (named most versatile by American Woman
Road & Travel) with competitors' vehicles. It also will offer consumers the
chance to get behind the wheel of the 2001 Chrysler PT Cruiser, Motor Trend's
"Car of the Year." The Jeep 101 and Chrysler Proving Grounds driving events
will take place simultaneously but on separate courses.
With the Liberty, Jeep 101 offers an exclusive opportunity to test drive
the vehicle both on- and off-road. Liberty, the Jeep brand's newest model,
delivers legendary Jeep off-highway capability with superior on-road ride and
handling. Liberty is a distinctive Jeep design, providing efficient space
utilization, enhanced versatility and thoughtful innovation. Also featured in
Jeep 101 are Grand Cherokee, 4-Wheel & Off Road magazine's "4 x 4 of the
year," and Wrangler, one of the "Best Buys" for 2001 by Four Wheeler magazine.
The Chrysler Proving Grounds, named after the company's test track in
Chelsea, Michigan, educates attendees on the rich heritage of the Chrysler
brand, and offers test-drives in Chrysler products including the PT Cruiser,
Sebring sedan, 300M and the Town and Country minivan. The Chrysler Proving
course of slalom curves, tar strips, and other obstacles highlight the
exceptional performance and agile handling of Chrysler vehicles.
The Jeep 101 and the Chrysler Proving Grounds showcases Chrysler Group's
products by providing consumers a first-hand driving experience in a safe,
educational and entertaining environment without sales pressure. Through a
number of interactive displays, attendees can learn more about the product
attributes. Along with the driving experience, the event offers additional
lifestyle activities like a golf driving range and a rock climbing wall.
"Jeep 101 and the Chrysler Proving Grounds events are an important part of
marketing our vehicles," said Lou Bitonti, Senior Manager of Jeep Global
Direct Marketing. "There are no sales people on site but we do provide plenty
of information about our models. We believe that when consumers have a chance
to see, touch and drive our award-winning vehicles they are sold on owning a
Jeep or Chrysler vehicle."
Jeep 101 and the Chrysler Proving Grounds events took place in Los Angeles
from May 17 - 19. The Houston events will take place on May 31 - June 3 at
the Sam Houston Racepark. Other Jeep 101 and Chrysler Proving Grounds events
will be in the following cities:
Denver: June 14 - 17 Hartford: September 13 - 16
Charlotte: June 28 - July 1 Pittsburgh: September 27 - 30
Boston: July 12 - 15 Indianapolis: October 11 -14
Columbus: August 2 - 5 Atlanta: October 25 - 28
Philadelphia: August 16 - 19
For more information on the 2001 tour, including participation, and other
Jeep marketing activities and products, visit http://www.jeepunpaved.com , or call
888-Test-Jeep or 888-Test-CHRYSLER for proving grounds information.
Participation for both events is by invitation.
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