Experian's(R) Automotive Information Services Selects Eisbrenner Public Relations

           Agency retained to enhance Experian's brand recognition
                      of automotive information products

    ORANGE, Calif., May 25 Experian, a leading global
information solutions company, today announced the selection of Eisbrenner
Public Relations as the agency of record for its automotive information
services group to enhance the company's brand recognition in various
automotive markets.  Eisbrenner Public Relations is a full-service marketing
and communications firm specializing in the automotive industry.
    Together, the two companies will develop a proactive communications
strategy positioning Experian's automotive information services group as a
leader in automotive information solutions, providing manufacturers, dealers,
finance and insurance companies and marketing agencies the technology and
tools to manage their customer relationships, target new customers and
increase customer satisfaction.  The agency will provide a comprehensive
public relations program focusing on building the Experian automotive brand
through media relations, business-to-business communications programs,
customer relations and supportive collateral.
    "Eisbrenner Public Relations' breadth and scope of industry knowledge,
contacts and media relationships will help facilitate our goal of enhancing
Experian's recognition in the automotive marketplace," said Susan Porth,
director of marketing, Experian automotive information services.  "We're
confident in the abilities of Eisbrenner to effectively convey the value of
Experian's comprehensive products and services to the automotive audience."
    "Since we live and breathe automotive, we're driven to provide Experian's
automotive information services business with valuable ties to suppliers,
OEMs, aftermarket audiences and associations," said Ray Eisbrenner, president
of Eisbrenner Public Relations.  "Our partnership will solidify relationships
with those who matter most -- Experian clients, investors, media, consumers
and automotive industry constituents."
    The Experian automotive information services unit offers a complete range
of automotive information solutions to manufacturers, dealers, finance and
insurance companies and marketing agencies.  Experian's state-of-the-art
technology, consulting services, direct marketing and database tools assists
companies serving the automotive industry to better understand existing
customers, effectively target new prospects, increase customer satisfaction
and loyalty, and ultimately reach its business objectives.  The company's
National Vehicle Database is an enormous database housing information on more
than 348 million motor vehicles nationwide, serving as the basic building
block from which all of Experian's automotive information solutions originate.

    About Eisbrenner Public Relations
    Eisbrenner Public Relations provides a full range of public relations and
marketing communications services, specializing in valuable media, supplier,
OEM, aftermarket and association relationships within the automotive industry.
The firm drives excellence through creating strategic solutions and measurable
results for clients.  Eisbrenner Public Relations is headquartered in Troy,
Mich., with an office in Greenville, S.C.  An owner of IPREX, one of the
world's largest networks of independently owned public relations firms,
Eisbrenner Public Relations provides counsel and implements communications
strategies on a global scale.
    For more information, visit the company's web site on http://www.eisbrenner.com

    About Experian
    Experian is an information solutions company.  It uses the power of
information to help its clients target prospective customers, manage existing
customer relationships and identify opportunities for profitable growth.
Through multi-channel delivery of its web-based products and services,
Experian enables its clients to conduct secure and profitable e-business.
Experian is a subsidiary of The Great Universal Stores PLC and has
headquarters in Nottingham, UK and Orange, California.  Its 12,000 people
support clients in more than 50 countries.  Annual sales are about $1.5
billion.
    For more information, visit the company's web site on http://www.experian.com

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