Mazda Chooses Ask Jeeves(R) for Online Customer Support

    Natural Language Navigation Will Provide Mazda Customers With Relevant
    Information and Give Mazda Critical Insight Into Customers' Interests

    EMERYVILLE, Calif., May 23 Ask Jeeves Business Solutions,
a division of Ask Jeeves, Inc. , today announced that Mazda
North American Operations has selected Ask Jeeves to help deliver superior
online support for its customers. Ask Jeeves will build on its experience
answering more than 1,000,000 automotive-related questions per month on
corporate customer Web sites and on Ask.com to help Mazda anticipate
customers' questions and direct them to relevant information about the
company's products and services. Mazda joins other automotive industry leaders
Ford Motor Company and DaimlerChrysler as clients who also benefit from Ask
Jeeves solutions.
    "Because we are able to leverage a significant amount of industry-specific
knowledge from frequently asked questions on Ask.com and customers' sites, we
implemented a highly targeted, customized solution for Mazda within weeks,"
said Claudio Pinkus, president of Ask Jeeves Business Solutions.
    Mazda also selected Ask Jeeves for the unique customer intelligence
reporting and analysis it delivers through its natural language interface. Ask
Jeeves Business Solutions combines best-of-breed natural language and patented
search technology with strong analytical capabilities that deliver customer
interaction while simultaneously identifying customer trends. Mazda can now
identify key customer concerns and quickly develop solutions by analyzing
customers' questions through up-to-the-minute reports.
    "Mazda recognizes the Internet's importance as a crucial tool for customer
communication, and Ask Jeeves' natural language solutions improves our ability
to connect with our customers and meet their needs," said David Matthew,
manager of Internet Marketing Mazda North American Operations. "Not only do
our customers have a fast and easy way to find information about Mazda and our
products, but Ask Jeeves' insight reports also gives us a better understanding
of our customers' information needs and how we can better serve them."
    Consumers visiting MazdaUSA.com can ask questions in natural language and
be directed to relevant information about Mazda's automotive products and
services. MazdaUSA.com offers detailed vehicle and dealer information to
visitors while MyMazda.com provides personalized information on vehicle
maintenance, driving and lifestyle for Mazda owners. Customers can ask
questions such as "What are the safety features on a Mazda?" or "How often
should I schedule a tune-up for my Miata?" and be directed to the most
relevant areas of the site.
    Ask Jeeves technology is live on http://www.MazdaUSA.com now and will go live on
MyMazda.com this summer.

    About Ask Jeeves Business Solutions
    Ask Jeeves Business Solutions is the leading provider of natural language
navigation solutions that deliver essential customer intelligence. Through an
intuitive, question-answering interface that connects customers with the
information, products and services they are looking for, Ask Jeeves delivers
critical, customer-driven information to corporations. This essential data
enables companies worldwide to build profitable relationships with their
customers, prospects and suppliers. By learning from every online customer
interaction, Ask Jeeves Business Solutions help companies increase sales,
decrease support costs and guide product, sales and marketing strategies.
Corporate customers including:  DaimlerChrysler, Dell, Ford Motor Company,
Network Appliance, Nextel and Radio Shack use Ask Jeeves Business Solutions. A
division of Ask Jeeves, Inc. based in Emeryville, Ask Jeeves Business
Solutions may be contacted at http://www.corporate.ask.com or at 510-985-7400.

    About Mazda Motor Company
    Mazda North American Operations is responsible for the sales and
marketing, and customer parts and service support of Mazda vehicles in the
United States. Headquartered in Irvine, Calif., MNAO has over 700 dealerships
nationwide.

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