New Freelander.com Web Site Gives Consumers an
Early Look at Land Rover Freelander
AGENCY.COM-Built Site Conveys Excitement of Land Rover's Newest SUV
LANHAM, Md., May 21 Land Rover North America, Inc. and
AGENCY.COM, Ltd., , a leading e-business builder in global
markets, today announced the official launch of a new web site dedicated
entirely to Land Rover's newest vehicle: Freelander. The new site,
http://www.freelander.com , is based on Land Rover North America's award-
winning web site, http://www.best4x4.landrover.com , also developed by
AGENCY.COM. Freelander.com is aimed at igniting consumer interest in the
soon-to-be-launched Land Rover Freelander, which will arrive on U.S. shores in
Dec. 2001.
The site offers a sneak peek at the Land Rover Freelander, a vehicle that
has thus far been shown publicly in North America only a few times. A Flash
animated introduction demonstrates the versatility of the vehicle and the site
offers a look at the authentic British heritage of Land Rover, as well as
early press reviews of Freelander and an advance look at the vehicle's
impressive specifications. Site visitors are able to register and receive the
most up-to-date information as it is released to the public and send the
site's URL to colleagues and friends via e-mail.
Freelander will be the first small, premium European sport-utility vehicle
ever sold in the U.S. market. The five-door Freelander, the first all-new
Land Rover model for North America since 1994, comes from the same British
lineage as Range Rover and Discovery but is a more compact interpretation of
the premium SUV package. From the earliest design stages, Freelander was
developed to offer drivers capability for the widest breadth of driving
conditions, from the city to the highway and to serious off-road driving. As
with all Land Rovers, Freelander strives to offer best-in-class off-road
potential -- true go-anywhere capability.
Along with a permanent all-wheel drive system and four-wheel electronic
traction control, Freelander features Hill Descent Control, long wheel travel,
a center viscous coupling, a 2.5-litre, 24-valve DOHC V6 engine and all of the
off-road performance consumers expect from Land Rover vehicles.
With creative input from GSD&M, Land Rover's traditional advertising
agency and brand strategist, AGENCY.COM was able to provide Land Rover North
America with an exceptional site that piques the users' curiosity while
providing a fresh online experience. The newly launched site will be
refreshed and updated in the coming months and, by late summer, customers will
actually be able to place an order on Freelander.com and reserve the
opportunity to be amongst the first Freelander buyers in the U.S.
"We have captured the intrigue of the new Freelander online," said Dean
Evans, Land Rover North America's interactive media & e-commerce manager.
"And we are confident that Freelander.com will build interest in Freelander
and drive interested customers into our Land Rover showrooms."
"We are thrilled to continue our work with Land Rover on the new
Freelander.com site," said Don Scales, regional president, AGENCY.COM :
Dallas. "Freelander offers best-in-class off-road excitement and on-road
luxury. Our goals for Freelander.com were to convey excitement and ignite
customer interest in this vehicle -- we are very pleased with the initial
results."
Land Rover North America has been working with AGENCY.COM on a number of
projects, including the official Land Rover North America web site, since June
2000.
About Land Rover North America, Inc.
Land Rover North America, Inc., established in 1986, imports and
distributes Range Rover and Discovery Series II vehicles manufactured for sale
in North America by Land Rover Group Limited in Solihull, England. Land
Rover's worldwide operations are wholly owned by Ford Motor Co., Dearborn,
Mich. For additional information about Land Rover, call 800-FINE-4WD or visit
http://www.landrover.com .
About AGENCY.COM
AGENCY.COM is a leading e-business builder in global markets. The company
provides strategy, branding and technology services that help its clients
build and grow their interactive business across multiple digital channels --
the Web, wireless and interactive television.
Founded in Jan. 1995, AGENCY.COM is headquartered in New York and has
offices in Amsterdam, Atlanta, Boston, Chicago, Copenhagen, Dallas, London,
Paris, Portland (Ore.), San Francisco, Woodbridge (N.J.) and affiliate offices
in Miami (Fla.), Seoul, Korea and Singapore. AGENCY.COM serves a broad and
diversified global client base in a variety of industries, including 3M,
British Airways, Colgate-Palmolive, Compaq, Heineken, Incyte Genomics and
Reuters. For investor information, please visit
http://www.agency.com/investors or call AGENCY.COM's Investor Relations line
at 212-358-2702.
To receive press releases going forward, please send contact information
to investors@agency.com or call toll free 877-721-3006 for a fax copy.
Matters discussed in this release may include forward-looking statements
that involve risks and uncertainties, and actual results may be materially
different. Factors that could cause actual events or results to differ from
anticipated events or results include risk factors and other items that are
contained in AGENCY.COM's reports and documents filed from time to time with
the Securities and Exchange Commission.
For More Information:
Press:
Melissa Holden
Director, Corporate Communications
AGENCY.COM
212-651-3962
mholden@agency.com
Mary Skinner
Public Relations Manager
Badger, Kry and Partners
212-533-3222 ext. 106
mskinner@badgerworldwide.com
Mark Schirmer
General Manager, Corporate Communications
Land Rover North America, Inc.
301-731-9041
mschirme@landroverna.com
Investors:
Brian Stanton
Director, Investor Relations
AGENCY.COM
212-651-3722
bstanton@agency.com
CONTACT: Mark Schirmer, 301-918-8045, Oliver Brearey, 301-731-8706, or
Bill Baker, 301-731-8705, all of Land Rover North America, Inc.
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