Sense Technologies' Guardian Alert Backup Warning System Will be Offered At FleetPride Retail Outlets
OMAHA, NE--May 21, 2001--Nation's Largest Independent Heavy-Duty Parts Distributing Company
Will Make Product Available to Commercial Fleet Companies In 35
Western Stores
Sense Technologies Inc. NASDAQ (SNSG) CDNX (SSE), with worldwide manufacturing and marketing rights to the Guardian Alert(TM) microwave radar backup warning system, today announced that its patented Doppler microwave radar based backup warning system is being made available at 35 FleetPride retail outlets in the Western United States. Due to an increased demand in preventing costly backing accidents of commercial fleet vehicles, FleetPride, the nation's largest independent heavy-duty parts distributing company, with more than 160 store locations across 33 states (www.fleetpride.com), is distributing Guardian Alert(TM) as part of an alliance with S&S Distributing LLC, a licensee of Sense Technologies, to the commercial vehicle market for the Guardian Alert(TM) Backup Warning System.
"FleetPride's acceptance of Guardian Alert(TM) underscores the need for a more advanced backup warning system to protect both commercial drivers and the general public from backup accidents," said Bruce Schreiner, Director of Sense Technologies. "We believe Guardian Alert(TM) will become the standard backup sensing device used by commercial operators as they begin to understand the measure of safety it provides."
S&S Distributing has designated FleetPride as an approved Master Distributor of the Guardian Alert(TM) in each of its 35 locations in California, Washington, Oregon, Arizona, Nevada and New Mexico. The Guardian Alert(TM) will be promoted through highly visible in-store video presentations and product literature as well as outside sales and tradeshows. Additionally, FleetPride staff will be trained to provide a consistent level of support to the end user.
"Guardian Alert's(TM) broad range of commercial applications, in tandem with the reliability and increased interest in the patented system, led us to this alliance with S&S Distributing LLC," said Rick Jefferies, Vice President, General Manager, FleetPride, Western Region. "Our mission to provide expert service to the needs of the commercial vehicle industry has been rewarded by the confidence customers place in our ability to source high quality components, as evidenced by the strength of our relationships."
"This relationship with FleetPride is an important step in our efforts to provide product availability and superior service to the commercial vehicle industry," said Steven Sommers, President of S&S Distributing LLC. "We have been receiving positive feedback from our customers and word is spreading quickly. FleetPride's extensive knowledge of the commercial vehicle parts industry and their reputation for integrity and customer responsiveness make them the perfect partner to meet the increased demand."
Sense Technologies Inc. is a leading developer of intellectual properties encompassing microwave safety products for the automotive industry. The company is publicly traded on the NASDAQ (SNSG) and Canadian Venture Exchange (SSE). For more information on Sense Technologies, contact 1-888-308-8324 or visit www.sensetech.com.
S&S Distributing LLC, based in Elkhorn, Nebraska, is a licensee of Sense Technologies Inc. to the commercial vehicle market for the Guardian Alert(TM) Backup Warning System. They offer application design, final assembly and distribution of the Guardian Alert(TM) Backup Warning System.
For product inquiries and sales information in California, Washington, Oregon, Arizona, Nevada and New Mexico, call FleetPride at 1-800-967-6206. All sales inquiries regarding the Guardian Alert(TM) Backup Warning System should be directed to S&S Distributing LLC at 1-800-998-0555.
This press release consists of forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those statements include statements regarding the intent, belief or current expectations of the Company and its management. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve a number of risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements. The Company assumes no obligation to update the information contained in this press release, whether as a result of new information, future events of otherwise. The Canadian Venture Exchange has neither approved nor disapproved of the contents of this press release.
On behalf of the Board of Directors of
SENSE TECHNOLOGIES INC.
Per: "Gerald R. McIlhargey"
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"Gerald R. McIlhargey
President and Director