Clarion Streamlines Internal Structure by Announcing Re-Organization

    GARDENA, Calif., May 21 Clarion Sales Corporation, an
industry leader in the fast-moving field of in-car entertainment has completed
the internal re-structuring phase for the new fiscal year 2002 under the
leadership of new Clarion Sales Corporation President Takeshi Sakuma.
    Dave Black, Executive VP of Sales and Marketing announced these changes
earlier this month in accordance with Mr. Sakuma's original plan when he took
over as President last September.  "In continuing our on going efforts to
adhere to today's dynamic and ever changing work environment, we have created
a new organization with a new outlook and attitude," said Black.  This effort
involves the introduction of Zone Managers, the expansion of Independent Sales
Rep Organizations, new Field Education Specialists, a new Special Markets
Sales Manager, a new Marketing Director as well as new Joyride and Ungo
Product Category Planners.
    The three new Zone Managers Michael Odle, Gary Pomes and Kevin Huston
offer local authority for timely and efficient sales and distribution
decisions, thus operating more like independent business units.  These
seasoned professionals have been brought in with a deep understanding of
retail specialist dealer needs.  70% of the sales territories have been
realigned in order to reflect a more traditional Consumer Electronics
Industries territory planning.  This has been executed by the addition of four
new independent sales rep organizations that will also serve as "stocking
reps", allowing a faster delivery of product to dealers and better customer
service.  For the purpose of improving field tech and sales education support
Clarion Sales Corp. has added 3 new Field Education Specialist Positions.
These specialists will live in their respective zones and are managed by the
new Zone Managers.  This will keep the product education trainings constant
and on going.  Debbie Corr has been named Special Markets Sales Manager and
will focus on expanding and growing the Clarion special markets sales
opportunities.  In the Marketing Department Michael Townsen has been named the
new Marketing Director and will set forth a new direction for his department
and staff.  Lastly, new Joyride and Ungo Product Category Planners will offer
a new commitment to product development and the Product Planning Department of
CSC.  Additional support has also been added to enhance the commitment to
dealer technical support services.
    Dave Black explains "Michael Odle has an extensive retail background
having recently joined Clarion after managing a large regional specialist
chain for 13 years in the Southern California market.  Gary Pomes was
previously a Regional Manager for Clarion and prior to that worked in sales
management for the Sparkomatic Division of Altec Lansing for 15 years.  Kevin
Huston, formerly Regional Sales Manager for Kicker, brings 16 years of
experience in the mobile electronics industry."  Regarding the other staff
additions Black continues "Debbie Corr has an extensive sales background
having worked many years with major electronics companies like Pioneer and
Toshiba.  Debbie is well known as an achiever and for her strong customer
relations skills.  The addition of Michael Townsen to lead the marketing
efforts for Clarion is a great balance to this overall plan as he brings his
successful career background with Pioneer and 32 years of experience in the
consumer electronics industry."
    Black continues to say, "The new independent sales rep organizations, Duff
Marketing, Foster Marketing, New Age Marketing and Locus Marketing, add a
strong market knowledge and presence that will enhance our customer service
and relations.  They are professional sales organizations committed to the
mobile electronics industry."
    Black elaborates, "The addition of these proven industry professionals
balanced with the veteran Clarion staff has us positioned to aggressively
pursue and achieve Clarion's Mid Term Sales and Management Goals.  This new
organization will give Clarion Sales Corp. a new direction committed to
product knowledge and dealer support allowing us to serve consumers more
effectively."
    Clarion Sales Corporation is the retail sales and marketing subsidiary of
Clarion Corporation of America, with headquarters in Gardena, California.
Clarion Corporation of America, the largest subsidiary of Tokyo based Clarion
Company Ltd., has been an international leader in car audio and electronics
since 1940.  The company conducts research, development, engineering, design,
manufacturing, sales and marketing of entertainment, communications, security,
and navigation products for the automotive environment, including the newly
emerging category of in-vehicle computing.  Clarion has more than
14,000 employees worldwide and 24 factories in 10 countries, with marketing
and sales affiliates in Europe, North and South America, Asia and Australia.
Clarion is located on the Web at http://www.clarion-usa.com.

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