Lincoln Mercury Selects The Bravo Group as New Hispanic Ad Agency

    IRVINE, Calif., May 21 Lincoln Mercury has named The Bravo
Group, a WPP company, as it's new Hispanic advertising agency of record to
handle its expanding Hispanic marketing business.
    The Bravo Group will be responsible for Lincoln Mercury's Hispanic
advertising campaigns, which will be centered on three key markets:  New York,
Miami, and Los Angeles.
    "We chose an agency to help Lincoln Mercury increase awareness and buying
consideration of Lincoln and Mercury models among the growing Hispanic
market," said Deborah Wahl, Lincoln Mercury Marketing and Communications
manager.  "We look forward to working with The Bravo Group."
    "We are delighted to serve as the Agency of Record for Lincoln Mercury.
Along with our expertise in this important market, we want to offer Hispanic
consumers an opportunity to discern the advantages and benefits that Lincoln
Mercury vehicle owners enjoy" stated Daisy Exposito, President and CEO, The
Bravo Group.
    According to the U.S. Bureau of the Census, the Hispanic population has
nearly doubled in the past 20 years and Lincoln Mercury's three-targeted
markets comprise nearly 40 percent of the Hispanic populations.  In addition,
R.L. Polk figures show that Hispanics account for an increasing percentage of
U.S. vehicle sales.

    Established in 1980, The Bravo Group is a fully integrated Hispanic
marketing and communications agency, which offers advertising, media buying,
direct marketing, public relations, research, promotions and event marketing.
The agency has been the recipient of numerous honors including:  EFFIE, Clio,
Addy, Telly, and Se Habla Espanol awards, The Bravo Group was named one of the
Top 100 advertising agencies in the country in the annual Adverting Age Agency
Report -- marking the first time a Hispanic advertising agency has placed on
this list.

    Lincoln Mercury, based in Irvine, Calif., markets the full line of Lincoln
vehicles, including LS, Navigator, Town Car, Continental, and the
soon-to-be-introduced Blackwood, and the full line of Mercury vehicles,
including Cougar, Sable, Grand Marquis, Mountaineer, Villager, and the
upcoming Marauder, scheduled for introduction in summer of 2002.  For more
information visit http://www.lincolnvehicles.com and http://www.mercuryvehicles.com .