GB Cars (UK) Brokerage Ltd. Web Takes on the New Car Price War

    RIPLEY, England, May 18 In a recent report by the
Institute of the Motor Industry, it revealed that in the past 12 months more
than 100 UK car showrooms have closed.  The Institute has attributed this to
car manufacturers exploring new ways to sell cars in a bid to boost
profitability -- one of which includes the Internet.
    More and more people are using the Internet to purchase cars.  Recent
figures show that the number of people who buy online will rise from 3% to 22%
by 2005.  With few overheads, many car sales web sites can offer vehicle at
greatly reduced prices as well as unbeatable deals.
    One such web site is http://www.broker4cars.co.uk, owned by GB Cars (UK)
Brokerage Ltd, which promises to beat any Internet or dealership quote on any
new Vauxhall vehicle.  The site, which was launched in April last year, offers
customers price reductions of up to 27% on most new car makes and models and
it takes just three clicks for customers to obtain a quote for the vehicle
they want.
    The vehicles are all UK registered and are supplied with a full
manufacturers' backing and warranty from main car dealers in the Midlands
region.  Cashback incentives are also available from the site, as are 0%
finance, free insurance and trade-in facilities.
    Gary Bain, Director of GB Cars (UK) Brokerage Ltd., commented:  "The
savings I can offer customers cannot be beaten by car dealerships.  The
overheads which car dealerships have to meet -- such as large, flashy
showrooms and the commission-related salaries of salesmen -- means that they
cannot match the deals offered by the virtual showrooms on the web.
    "The web war has begun and I suspect that many more car showrooms will
close in the coming months as the pressure on deals and prices from low cost
car sales web sites becomes greater."

    Visit the site at:  http://www.broker4cars.co.uk