Largest Buick Dealer in Southeast Uses ADP Solution to Find, Sell and Keep Customers
CHICAGO--May 17, 2001--The Dealer Services Group Of Automatic Data Processing, Inc. is pleased to announce that they have signed an agreement with Scott Buick of Pinellas Park, FL. to install ADP's eCRM solution. ADP's eCRM is the most comprehensive integrated solution available in the market to help dealers find, sell, and keep customers. It includes components for managing Internet leads, showroom traffic, organizing information for targeted direct marketing, automatic customer follow-up, and optimizing available data to increase sales, reduce costs and lower the cost per sale.
With ADP, the dealer has the tools to better integrate all parts of the dealership and expand their market reach. ADP's eCRM is constructed to assist the dealer with any level of customer relationship management. Whether it is increasing the close rate on walk-in business, obtaining greater driveway share, or targeting new customers, the ADP solution can deliver results.
"We talked to many companies to discover who offered the most complete solution for our CRM needs. ADP's eCRM tools provided the only integrated enterprise solution that will help us increase our sales, service and parts as well as create more repeat business. In order for us to remain competitive in this market, we need to perform more efficiently. I am confident that ADP's solution will help me reduce our marketing budget by at least 20%. Additionally, we'll experience another 5% reduction in our fixed operations expenses. Now I have the chance to redistribute resources to activities in the dealership that will provide a greater return to my bottom line," states Al Leo, President of Scott Buick.
"Scott Buick has been a valued ADP client for 11 years and we are pleased that we can offer them another solution to help them add to their success. Our eCRM program will significantly contribute to increased dealer sales, profits and enhanced processes. It's an unbeatable combination that will take Scott Buick to the next level in their business. We're pleased to be part of their growth and profitability. At the end of the day, it comes down to the right combination of people, processes and tools. We're committed to providing all the elements that will help dealers succeed in the long term," said Mike Martone, President of ADP Dealer Services.
ADP's eCRM solution provides training and process consulting components that not only help dealership employees better understand the system but also assist in the ongoing education and development of the skills necessary to truly understand what the customer wants; whether it's a new or used car or service and parts.
"With this tool my employees will have clear expectations of their roles and responsibilities. They will also be more knowledgeable about customer needs so that we can create a lifetime customer. Well-informed and motivated employees will contribute to the dealership's overall success. This is important to me," adds Leo.
About ADP Dealer Services
ADP Dealer Services provides integrated computing solutions to more than 16,000 automotive and truck dealers throughout the United States, Canada and Europe. ADP Dealer Services Group is the third largest business unit of ADP. ADP, with more the $6 billion in revenues and more than 500,000 clients, is one of the largest independent computing services firms in the world. More information on ADP and ADP Dealer Services is available via the Internet at www.DealerSuite.com.sm
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