Thrifty Puts Informatica to Work on Key Car
Rental Data
World's Largest International Car Rental Franchise Implements
Informatica Data Integration Platform
PALO ALTO, Calif., May 17 Informatica Corporation
, the leading provider of eBusiness analytic software, today
announced that Thrifty, Inc., the parent company of Thrifty Car Rental, has
implemented the Informatica data integration platform to improve corporate
performance and enhance competitive advantage. Thrifty is using the
Informatica data integration platform to quickly and effectively integrate
critical reservation and contract information from disparate field sources
into its Internet environment, which drives more than 30 percent of its
business.
"Getting a fast and consistent view of the information from our
distributed franchise operations and turning it into knowledge the business
can use and leverage is absolutely essential for our continued success and
growth," said Vic Alonzi, staff vice president of technology at Thrifty.
"Informatica's data integration platform is a key piece of our strategy to
integrate and analyze critical business information."
Alonzi noted that the Informatica data integration platform has met all
expectations in terms of speed of execution and ease of use. A comprehensive
self-documentation feature provides graphical representation of data
integration from source to target databases. Complete and easy-to-use product
documentation, coupled with full online support, has made calls to the
Informatica help desk virtually unnecessary.
In addition, the Informatica platform shares metadata with
industry-leading business intelligence and modeling tools-a key advantage,
Alonzi pointed out, and one that is expected to deliver significant time and
cost savings for Thrifty.
"I'm very pleased at the strong start we've made with Thrifty," said Diaz
Nesamoney, president and COO of Informatica. "The rental car industry is
extremely competitive, and the Informatica data integration platform will be a
valuable competitive asset in helping Thrifty leverage critical business data
for insight and action. Informatica is delighted to be contributing in such a
significant way to Thrifty's continued success."
Thrifty, Inc., headquartered in Tulsa, OK, is the parent company of the
Thrifty Car Rental and Thrifty Car Sales brands. Thrifty Car Rental is a
value-oriented company consisting of more than 1,300 locations in 58 countries
around the world. Thrifty, Inc. is a subsidiary of Dollar Thrifty Automotive
Group, Inc. . More information about Thrifty is available at the
company's website, http://www.thrifty.com.
The Informatica data integration platform empowers corporations to make
insightful, fast and consistent business decisions. It provides integration
among eBusiness and enterprise data sources such as: ERP, CRM, procurement,
XML, messaging, clickstream data sources, relational sources, mainframe and
legacy systems. And the platform delivers the performance to meet the
business analytic needs of the most demanding enterprises.
About Informatica
Informatica provides eBusiness analytic software that enables companies to
leverage business insight for competitive advantage. More than 1,200 global
customers, including over half of the Fortune 100, leverage the Informatica
Insight Network to integrate, analyze and personalize critical business
information to improve business performance and responsiveness across the
entire business value chain. Informatica products include a comprehensive
family of analytic applications, the industry's most powerful data integration
platform and a wide range of supporting services and partnerships.
The company's list of leading customers includes 3Com, AMD, American
Airlines, BMW, Boeing, Borders Group, Chevron, Cisco, CNET, Deutsche Bank,
eBay, General Electric, Hewlett-Packard, Inktomi, Merck, Merrill Lynch,
MetLife, Motorola, Philips, Polo Ralph Lauren, Sprint and UBS. For more
information, call 800-970-1179, or visit the Informatica Web site at
http://www.informatica.com/ .
NOTE: Informatica and Informatica Insight Network are trademarks or
registered trademarks of Informatica Corporation. All other company names or
product names may be trademarks or registered trademarks of their respective
owners.
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