TowerStreet to Integrate Vehicle Information From Intertec's Blue Book Values; Agents/Brokers Will Access Industry's Largest, Most Accurate Vehicle Database

    WINDSOR, Conn.--May 16, 2001--TowerStreet, a leading provider of insurance software and services, today announced a strategic relationship with Blue Book Values, a division of PRIMEDIA's Intertec Publishing and the leading sole-source provider of vehicle identification and valuation information.
    TowerStreet's online point-of-sale system will integrate Blue Book Values search technology to seamlessly provide agents and brokers with vehicle identification and valuation information necessary to rate and underwrite a broad range of personal and commercial vehicles, trailers, and watercraft.
    "Blue Book Values offers one of the most accurate and comprehensive vehicle databases available. Integrating it with TowerStreet point-of-sale products will significantly enhance the value we offer agents, brokers, and carriers," says Frank Amoruso, president and CEO, TowerStreet.
    "This is the type of B2B Internet experience our customers have been waiting for. The combination of Blue Book Values and TowerStreet technology will provide agents with a fast and economical means of rating vehicles," says Debby Bounds, general manager, Blue Book Values.

    About TowerStreet

    TowerStreet is the largest provider of desktop and Web-hosted comparative rating systems, underwriting reports, and automated workflow solutions in the insurance industry. Strengthened by its consolidation with Insurance Information Exchange (iiX) and Rating Services in February 2001, TowerStreet streamlines the delivery of insurance information and services to more than 20,000 customers. For more information, visit www.towerstreet.com.

    About Blue Book Values

    In 1911, the first "Blue Book" was established by National Market Reports for the valuation of passenger vehicles. Over the past 90 years, Blue Book Values has grown to be the leading sole-source provider of vehicle identification and valuation information to the insurance and government industries.
    NMR's Auto Blue Book, NMR's Older Auto Blue Book, The Truck Blue Book, Older Truck Blue Book, Commercial Trailer Blue Book, Truck Body Blue Book, Recreational Vehicle and Van Conversion Blue Book are all utilized in TowerStreet's online point-of-sale system. Blue Book Values is a division of Intertec Publishing, a wholly owned subsidiary of PRIMEDIA, Inc. of New York, NY. Headquartered in Overland Park, KS, Intertec is one of the world's largest technical and trade media companies. Intertec's nearly 100 publications, more than 30 trade shows and 450 books and directories serve professionals in Agribusiness; Communications; Electrical & Public Services; Entertainment; Marketing; and Transportation markets. Additional details for all products and services can be accessed at www.intertec.com.
    PRIMEDIA is the new tradition in media. With 2000 sales of $1.7 billion from a unique combination of traditional and new media properties, it is the leading targeted content and integrated marketing solution in both the consumer and business-to-business sectors. The Company is the #1 special interest magazine publisher in the U.S., with more than 230 titles such as Seventeen, New York, Fly Fisherman, American Baby, Telephony, American Demographics; the #1 producer and distributor of specialty video with 18 satellite and digital video product lines, including Channel One Network; and the #1 news and information group on the Internet, with over 1,000 special interest web sites led by About.com. PRIMEDIA's stock symbol is NYSE: PRM. More information about the Company can be found at www.primedia.com.