NetInsurance Offers ''Insurance-in-a-Box'' to Affiliates; Websites Large and Small Can Launch Online Auto Insurance Virtually Overnight

    SAN FRANCISCO--May 15, 2001--NetInsurance.com (www.netinsurance.com), the nation's leading online insurance agency, has established an affiliate program to allow thousands of websites to offer comparison shopping and online purchase of auto insurance in a convenient, unbiased, and pressure-free environment.
    In partnership with the LinkShare Network, the Internet's first network dedicated to affiliate marketing, NetInsurance provides websites a fast and easy way to offer their customers a superior online insurance experience. "Signing on as a NetInsurance affiliate gives partners quick access to online insurance capabilities. `Insurance-in-a-box' is a good way to think of it," said Rob MacKethan, president of NetInsurance.
    Affiliates' customers may purchase auto insurance from well-known insurance companies, using NetInsurance information to assist them in determining the type and amount of insurance coverage that best meets their needs. Each customer can create a separate, secure file to store insurance information for review and updating during future visits to NetInsurance. Licensed representatives in the NetInsurance customer service center are available to help and advise users as needed.
    "We are now able to bring up new marketing partners virtually overnight," said MacKethan. "The LinkShare Network enables us to offer sophisticated marketing arrangements very efficiently. It's a win-win all around: for NetInsurance, our partners, and their customers."
    Websites seeking to partner with NetInsurance in order to monetize their site traffic may sign up online to be NetInsurance affiliates at www.netinsurance.com/web/affiliate/html. NetInsurance compensates affiliates for those customers they send to NetInsurance who complete an auto insurance application. In operation for a month, the NetInsurance affiliate program already has more than 1,600 participants.

    About NetInsurance, Inc.
    Through its proprietary platform, NetInsurance (www.netinsurance.com) provides a turnkey service that allows marketing partners such as banks, brokers, portals, traditional insurance agencies, and other insurance distributors to offer consumers true online insurance purchase completion. The company operates an online insurance agency that is currently licensed in 45 states and sells products from such respected companies as The Hartford, Travelers, Safeco, Progressive, Kemper, CSE, Orion, Omni, Atlanta Casualty, Infinity, Leader, and Windsor. The NetInsurance website fills a void in the marketplace by offering both comparative quoting from major brands and purchase of coverage online in a single session. NetInsurance is headquartered in San Francisco, California.

    About LinkShare
    LinkShare (http://www.linkshare.com) provides an online marketplace where businesses can build performance-based partnerships to maximize the revenue-generating potential of their websites. With more than 500 merchants and hundreds of thousands of affiliates, LinkShare offers an unparalleled affiliate network in both size and quality. LinkShare's patented technology offers clients a host of Web-based tools to create, track, and optimize their thousands of partnerships. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Denver, and Chicago.