PeopleFirst.com Partners With Conseco to Provide Online Auto Loans To Conseco.com Visitors

    SAN DIEGO, May 15 PeopleFirst.com (http://www.peoplefirst.com),
the nation's largest online vehicle lender, is now the exclusive provider of
auto loans for Conseco, Inc.'s Web site, conseco.com (http://www.conseco.com), a
leading source for insurance, investment and lending products.
    Conseco chose to partner with PeopleFirst because they want to offer
conseco.com visitors a low interest rate auto loan and a truly hassle-free
experience.  Through this exclusive partnership agreement, PeopleFirst will
offer their auto loans to consumers who visit conseco.com.
    Consumers can click on "Auto Loans" in the Lending Center section of
Conseco's Web site (http://www.conseco.com) to browse and apply for auto loans.  If
financing is approved, customers receive a no-obligation PeopleFirst Blank
Check(R) as early as the next day.  Like a personal check, the Blank Check(R)
gives customers the power and convenience of a cash buyer, letting them decide
where and when they buy their auto.
    "Conseco's dedication to providing value for their customers makes our
partnership an excellent fit," said Brian Reed, president of PeopleFirst.com.
"Our innovative technology allows us to provide low rate loans and a new and
better loan process to Conseco's customers and Web site visitors, offering a
unique service that other lending institutions don't offer."

    About Conseco
    With $93.6 billion in total managed assets, Conseco, Inc. is a market
leader in insurance, investment and lending products for middle-America,
helping 13 million customers step up to a better, more secure future.
Headquartered in suburban Indianapolis, Conseco's eight business units fall
within two industry groupings -- Finance and Insurance.  For the latest news,
visit conseco.com.

    About PeopleFirst
    PeopleFirst is the nation's largest online vehicle lender, originating and
servicing consumer loans almost entirely over the Internet.  Founded in 1995,
PeopleFirst is the pioneer of Blank Check(R) vehicle lending, a hassle-free
financing option that gives loan recipients a no-obligation Blank Check(R)
that can be used for the purchase of a new or used automobile or motorcycle at
most dealerships in the country.  The company also provides financing for
lease buyouts, refinances existing loans, and provides loans for the purchase
of vehicles from private individuals.  To obtain more information about
PeopleFirst.com, visit the company's Web site at http://www.peoplefirst.com.

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