SME and Boeing to Provide Insight on Managing Intellectual Capital In Global Market

    DEARBORN, Mich., May 14 In today's economy, one of a
company's most valuable assets is the intellectual capital created by the
integration of its people, information, and technology.
    To help executives from the nation's leading manufacturing companies learn
how to best leverage this asset, the Society of Manufacturing Engineers (SME)
and The Boeing Company are sponsoring an Executive Forum: Managing
Intellectual Capital in a Global Market.  The forum will take place on Friday,
June 1, as part of SME's 2001 Annual Meeting and Manufacturing Leadership
Forum at the Westin Hotel in Seattle, Washington.
    The forum, developed jointly by SME and Boeing, will provide industry
leaders with an opportunity to discuss how to manage intellectual properties
as revenue assets, and how to effectively integrate and leverage information,
technology, and the knowledge of their employees.
    "Intellectual capital is your most valuable asset.  Effectively acquiring,
nurturing, retaining and applying it is the cornerstone of the next generation
of successful businesses," says Julius P. Johnston, III, vice president and
general manager, Wing Responsibility Center, The Boeing Company, and
chairperson of the Executive Forum.
    The forum will consist of three presentations, three "dialogue" sessions,
and opening and closing remarks from Johnston.  Registration for the Executive
Forum will begin at 7 a.m.
    Presenters include the following:

    *  Ed Barlow, futurist -- Topic:  Creating the Future.  Barlow will
discuss the economic, technological, social and political trends of the
future, and personal, professional, and organizational strategies for
navigating these changes.
    *  James J. Morris, executive vice president, Supplier Management, The
Boeing Company -- Topic:  Manufacturing: A Global Enterprise.  Morris will
discuss Boeing's vision and philosophies for the new millennium and share
Boeing's view of manufacturing as a global enterprise.

    The Dialogues will include the following topics:

    Dialogue One -- Managing Intellectual Properties as Revenue Assets
    Speakers will discuss business methodologies for using intellectual
property assets to gain a competitive advantage.
    Speakers and panelists include:
    *  Gerald Rosenthal, vice president, Intellectual Property and Licensing,
IBM Corporation
    *  Robert Spitzer, vice president, University Relations and Technical
Affiliations, The Boeing Company
    *  James Tierney, director, Intellectual Property, The Boeing Company
    Moderator:
    Michael J. Martin, executive vice president, Virginia Tech Intellectual
Properties, Inc.

    Dialogue Two -- Information Technology: Creating New Opportunities and
Challenges for Knowledge Management
    What knowledge should be considered "intellectual property" and what
should not?  What role does knowledge play in your company?  What are some of
the ongoing challenges and how are they being addressed?  Dialogue Two will
focus on how Boeing and other organizations are using information technology
to capture and distribute knowledge among diverse resources.
    Speakers and Panelists include:
    *  Kathy Humenik, director, eBuy Technology, Shared Services, The Boeing
Company
    *  Robyn Perry-Garrison, director, Business Processes, eBuy@Boeing, The
Boeing Company
    *  Gaylord Haas, director, Intellectual Properties, Honeywell Aerospace
    *  Andy Plyler, CEO, Exostar
    Moderator:
    *  Michael J. Burkett, senior analyst, Manufacturing E-Business Practice,
AMR Research, Inc.

    Dialogue Three -- Upgrading Your Workforce and Capturing Wisdom
    The "knowledge worker," a key component in intellectual properties,
requires new organizational designs and new managerial methods.  Speakers will
discuss innovative solutions being used to generate and capitalize on
knowledge.
    Speakers and Panelists include:
    *  Karen A. Brown, professor, Operations and Project Management,
University of Washington
    *  Don Fudge, director, Manufacturing Engineering, Boeing Commercial
Airplanes
    *  Marlene Nelson, chief project engineer, 747 Program, Boeing Commercial
Airplanes
    *  John Roundhill, vice president, Product Development, Boeing Commercial
Airplanes
    Moderator:
    *  Gary S. Hansen, associate professor, Corporate Strategy; co-founder,
Program in Entrepreneurship and Innovation; and director, Aerospace Industry
Manufacturing Seminar (AIMS), University of Washington

    Executive Forum attendees may also take advantage of networking
opportunities including an Opening Reception from 7 to 9 p.m. on Thursday,
May 31, at the Pacific Science Center, and SME's Annual Awards Reception &
Banquet at 7 p.m. on Friday, June 1, at the Westin Hotel.
    Executive Forum fees are $600 for SME members and $700 for non-members.
These fees include the Opening Reception on Thursday, and Friday's activities
and meals (continental breakfast, lunch and the Annual Awards Reception &
Banquet).  For more information about the forum, please send an e-mail to
boylhea@sme.org , call 313-271-1500, ext. 2221, or visit
http://www.sme.org/executiveforum .
    SME, headquartered in Dearborn, Mich., is the world's leading professional
society serving the manufacturing industries.  Through its publications,
expositions, professional development resources and member programs, SME
influences more than 500,000 manufacturing executives, managers and engineers.
Founded in 1932, SME has members in 70 countries and supports a network of
chapters worldwide.

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