Women to Win Car Sales War on the Web

    LONDON, May 11 The following press release was issued
today by broker4cars.co.uk:

    High-pressure car salesmen are a step closer to extinction thanks to the
low cost car sales website http://www.broker4cars.co.uk .  More than 1000 makes and
models of UK registered cars can now be bought over the Internet from
http://www.broker4cars.co.uk at prices less than those quoted by leading online car
sales companies, Jamjar.com and Virgin Cars.
    Since the web site was launched in April last year more and more women
wanting to avoid the sleazy sales spiel and so called 'deals of the decade'
are logging on to the simple, no fuss web site.  Hundreds have bought cars
from the site since it went live -- with 45% of those being women buyers.
    A car can be purchased quickly and be available to be picked up or
delivered in as little one week.
    The e-car sales website has been able to secure price reductions of up to
27%, as well as full manufacturers' warranties and guarantees for customers.
    Gary Bain, Director of GB Cars (UK) Brokerage Ltd and the man behind the
site, created http://www.broker4cars.co.uk after his experience as a forecourt
salesman.  He commented:  "Working as a forecourt salesman opened my eyes to
the realities of the car industry.  Huge savings can be made on new cars,
however often big car dealerships can't or won't pass these on to the customer
because they have huge overheads, such a flash showrooms and huge team of
sales executives, to meet.
    "Car salesmen are also under pressure to meet sales targets and this is
usually done at the expense of the unsuspecting or unworldly customer."
    All the cars purchased at http://www.broker4cars.co.uk are sourced from UK main
dealers, because of this the site can pass on any incentives that are offered
by the dealership such as cash-back incentives, 0% finance, free insurance and
trade in options.
    Recent figures show that the number of people who buy cars online will
rise from 3% to 22% by 2005.  Mr. Bain added:  "I intend to make
http://www.broker4cars.co.uk feature predominantly in online car sales figures.
It is not going to go away and as more and more PC's work their way into homes
and offices, there will be real demand for a simple, speedy service like
this."