Sears Point Forms Partnership with Kawasaki

Contact: John Cardinale
Sears Point Raceway
(707) 938-8448 X107

Sears Point Raceway 
Goes Racing With Kawasaki 

SONOMA, Calif. (IMMEDIATE RELEASE) -  Sears Point Raceway has formed a partnership with Kawasaki that will make the manufacturer the "Official Motorcycle and ATV" of the raceway.

The deal is three years in length, with Kawasaki providing cash sponsorship and vehicles to meet the needs of Sears Point Raceway.

 "We are excited to partner with Kawasaki and their quality products," said Tim Schuldt, Vice President of Sales/ Marketing at Sears Point Raceway. "We also look forward to working with Kawasaki and helping the company achieve its goals in the marketplace." 

Kawasaki begins its relationship with Sears Point Raceway as the facility continues work on its $35 million modernization plan that will transform the raceway into one of the premier entertainment and motorsports venues in the country.

From the class leading Ninja® sportbikes and thundering Vulcan* cruisers to the rugged Prairie® ATVs and  Mule* utility vehicles, Kawasaki products lead the powersports industry around the globe. The secret of Kawasaki's success is in designing and manufacturing products that offer balanced performance, high quality, reliability and excellent fit and finish. 
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Sears Point Raceway is owned by Speedway Motorsports Inc ., a leading marketer and promoter of motorsports entertainment in the United States. SMI also owns and operates the following premiere facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Lowe's Motor Speedway, Las Vegas Motor Speedway and Texas Motor Speedway. SMI also provides food, beverage and souvenir merchandising services through its Finish Line Events subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary.