MyRepairShop Launches National Advertising Campaign

    HOUSTON--May 10, 2001--MyRepairShop(TM) Inc., a national network of business and technology services for independent automotive service professionals, recently launched its first national advertising campaign. The campaign, which includes four-color gatefold, split-covers and spread print ads, will run throughout the year in targeted automotive aftermarket publications.
    The advertising focuses on MyRepairShop's cornerstone principle of being an independent repair shop owner's "one solution" for streamlining their daily workload, providing the shop with more capacity to service vehicles and the opportunity to increase productivity and profitability, while remaining independent.
    "We want independent automotive service professionals to know that they don't have to face industry challenges alone," explained Brad Hays, CEO of MyRepairShop. "We're their number one advocate that has brought the tools they need in one place so they can grow their business and capture their fair share of the increasing demand for scheduled service and post-warranty repairs."
    Highlighted by the tagline "Handing You The Tools," MyRepairShop's network provides independent repair shops with business and technology services that help them compete with automotive dealerships and national service chains. A network membership includes valuable tools and resources such as a national warranty program, "same-as-cash" payment options, a choice of shop management systems, online access to parts and vehicle information, marketing and promotional services and electronic customer interaction.
    "The advertising message clearly and concisely combines our firm grasp of the automotive aftermarket with the shop owner's needs," said Jeff Williams, vice president of business development. "Our advertising agency worked diligently with our creative team to develop a campaign that speaks directly to shop owners, conveying the business and technology resources available to them."

    About MyRepairShop Inc.

    Headquartered in Houston, MyRepairShop Inc. provides a one-stop source of products and services for independent auto repair specialists to effectively streamline and manage their business and efficiently service vehicle owners. MyRepairShop's network includes alliances with some of the industry's leading distributors and automotive industry specialists. For more information on how to become a MyRepairShop member, visit www.myrepairshop.com or call us toll-free at 877/804-5510.