WirelessCar Establishes North American Headquarters

    IRVINE, Calif., May 7 WirelessCar, a leading global
provider of integrated telematics solutions and services to vehicle
manufacturers and commercial fleets, has formed a North American headquarters
in Irvine, California.  The expansion into North America, combined with
WirelessCar's strength in the European market and its recent entry into the
Asia-Pacific region, supports the company's position as a global telematics
company.
    Headquartered in Gothenburg, Sweden, WirelessCar offers vehicle
manufacturers, the commercial fleet industry, aftermarket system suppliers and
telematics service providers a complete array of telematics services.
WirelessCar's single-source, global telematics solution is designed for any
company that is seeking ways to increase profitability while reducing
complexity and extending their competitive advantage.
    "WirelessCar is able to serve customers globally and adapt solutions and
content to local needs," said Jan Hellaker, President and CEO of WirelessCar.
"Wireless technology is ahead in Europe, and the United States takes the lead
when it comes to the telematics industry.  By using the strengths of these two
markets, we are well-positioned to provide our services faster and more
economically throughout the regions we serve."
    WirelessCar appointed Gary Hallgren to the position of Chief Operating
Officer of WirelessCar North America.  Mr. Hallgren was previously the Vice
President of Operations at Volvo Technology of America, an internal
consultancy firm to the Volvo Group.  In that position, he led the formation
of the company and played a key role in the design and development of Volvo
OnCall Plus, a telematics program.  "The current market demand for mobile
information and wireless Internet is exploding in the US, and we are primed
and ready to support vehicle manufacturers in the US and help them profit from
this exciting new business opportunity," stated Mr. Hallgren.
    In addition to the appointment of Mr. Hallgren, WirelessCar has appointed
Jennifer Amendola to the position of Director of Global Marketing.  Ms.
Amendola has 20 years of experience managing marketing programs on behalf of
Volvo Cars of North America.  Her most recent position at Volvo was Brand
Experience Manager where she was responsible for managing Volvo OnCall
(Volvo's roadside assistance program) and Volvo OnCall Plus.
    The North American management team also includes: Greg Jones, Director of
Technology & Development, Paul Drysch, Director of Business Development, and
Michelle Lenich, Director of Product Management.  Together they bring
extensive experience from various industries, including automotive (Honda),
call center, banking, billing, and e-business.  Please visit
http://www.wirelesscar.com for more information on the management team.

    About WirelessCar
    WirelessCar is a global integrated telematics services company providing
vehicle manufacturers, the commercial fleet industry, aftermarket system
suppliers and telematics service providers with a complete array of
customizable telematics solutions.  The company's telematics platform supports
a wide range of programs and services including emergency and roadside
assistance, navigation guidance, remote vehicle diagnostics and fleet tracking
management.
    The WirelessCar Universal Telematics Network (UTN) eliminates the
complexity of communicating between diverse technologies by automatically
integrating and standardizing information from different worldwide telematics
equipment, network carriers and content/service providers.
    WirelessCar, founded by three leading European companies, Ericsson, a
world-leading provider of telecom and data solutions, the Volvo Group, a major
vehicle manufacturer, and Telia, an innovative operator of fixed and wireless
networks, is headquartered in Gothenburg, Sweden.  The company's North America
headquarters is located in Irvine, California.  Additional information is
available at http://www.wirelesscar.com.

                WirelessCar                   WirelessCar North America, Inc.
     Address    Stjarngatan 10 . SE-417 55    111 Pacifica . Suite 200 .
                Goteborg . Sweden             Irvine . CA 92618 . USA
     Telephone  +46-0-31-65-19-00             +1 949 930 8200
     Fax        +46-0-31-65-19-99             +1 949 930 8299
     E-mail     contact@wirelesscar.com       contact@wirelesscar.com
     Web Site   http://www.wirelesscar.com           http://www.wirelesscar.com

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