NeoMedia's Qode Commerce Solution to Drive JC Whitney; World's Largest Direct Marketer of Auto Parts and Accessories is Latest to License NeoMedia's Qode Commerce Solution

    FORT MYERS, Fla.--May 7, 2001--NeoMedia Technologies, Inc. , the international leader in print-to-internet and commerce-enablement solutions, announced that starting this week, the JC Whitney's Web site will be linked to the Qode(TM) engine, letting users access information about and purchase non-JC Whitney products.
    JC Whitney products and product information will also be included in the extensive Qode database and available to shoppers from the linked sites of other NeoMedia licensees, as well as visitors to www.qode.com, thereby extending JC Whitney's reach to the entire network of current and future Qode users.

    NeoMedia Expands Market Share

    "Today's announcement further validates the power of NeoMedia's core technologies and solutions in a broad range of vertical markets, and extends NeoMedia's reach to the customers of one of the world's leading direct marketers," said Richard Szatkowski, executive vice president and general manager of NeoMedia's Qode Commerce Solution(TM).
    Szatkowski said that NeoMedia "has "many potential customers who are excited about how quickly we are capturing this marketplace."

    JC Whitney Extends Market Reach

    Ed Bjorncrantz, JC Whitney's vice president of marketing, said the Qode solution "extends our reach beyond our traditional catalog audience, to millions of consumers who use the Internet for product, promotion and pricing information. We believe the Qode solution will expose JC Whitney to many prospective new customers, while helping our existing customer base gain valuable product information as well."
    Bjorncrantz also said that "through the Qode Commerce Solution, JC Whitney is creating a new and potentially lucrative profit center without having to bear the traditional cost associated with stocking products and fulfilling orders. We believe that through our relationship with NeoMedia and use of the Qode solution, we are taking a major step into our future with a great, empowering e-commerce system."

    The Qode Commerce Solution

    The Qode Commerce Solution is a personalized system for online shoppers and is designed to deliver more commerce to licensees' Web sites. It provides product, product-promotion and comparison-shopping information about items shoppers have expressed interest in buying, and also links shoppers with both Internet and on-land retailers.

    About NeoMedia Technologies, Inc.

    NeoMedia Technologies, Inc. (www.neom.com), develops technologies that links physical information and objects to the Internet. The company markets these services under the PaperClick(TM) trademark on the ASP site, www.paperclick.com and via the comparative commerce site of www.qode.com. In addition, NeoMedia's Systems Integration Group specializes in automating print production operations.

    About JC Whitney

    Today, more than 80 years since Israel Warshawsky began recycling used auto parts, the Warshawsky/JC Whitney Company is the world's largest direct marketer of automotive parts and accessories. Through a growing family of catalogs, www.jcwhitney.com and an outlet store, millions of customers have easy access to "Everything Automotive."
    This press release contains certain forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.
    Qode, the Qode Commerce Solution and PaperClick are trademarks of NeoMedia Technologies, Inc.