LoJack Expansion and Ridealong
I hope you'll be able to use this, thanks for taking the time to speak with me today. I have attached as well as pasted the document for your convenience. Jennifer Ellison Account Executive JMPR Public Relations Tel (818) 992-4353 Fax (818) 992-0543 Dear Marc: While motor vehicle theft is down almost 14 percent since 1998, according to the FBI Uniform Crime Report, about 94 cars are stolen every day in Northern California. That¹s four cars every hour and a quarter. In the Sacramento area alone, nearly 4500 cars and trucks are stolen annually. And according to the California Highway Patrol, the exportation of stolen vehicles, vehicle insurance fraud, and commercial cargo thefts are increasing throughout the state. LoJack Corporation, marketer of the nation¹s only police-operated stolen-vehicle recovery system, in conjunction with participating police agencies in three Northern California counties, recently announced the activation of its stolen vehicle recovery network in the Sacramento, California area. Today, a majority of the Sacramento, Placer, Solano and Yolo County police agencies, Sheriff¹s departments and the Placer County-based post of the California Highway Patrol are participating in the LoJack Stolen Vehicle Recovery System. I am writing to explore the possibility of working with you over the next few weeks to develop a feature story about the LoJack Stolen Vehicle Recovery System, its unique features and its remarkable effectiveness at tracing and recovering stolen consumer vehicles and commercial equipment like generators, bulldozers and tractor-trailers. The patented LoJack System includes a device purchased by a business or consumer for a suggested retail price of $595. There is no monthly monitoring charge. The unit stands ready until a theft is reported to the police. Then, using radio and computer technology, police activate the LoJack unit and it begins to emit an inaudible radio signal. Most importantly, LoJack is the only commercial system available to the general consumer and businesses with a signal that can penetrate buildings, a unique feature which none of the satellite GPS systems possess. Once activated, LoJack tracking computers in police cruisers and helicopters can follow the signal and, in most cases, locate the car, truck or commercial heavy equipment. In 2000 a sampling of LoJack successes included: … Recovery of over $1 million worth of construction equipment in Detroit in less than 16 hours, with all the equipment recovered intact. … Uncovering a major theft ring at the Dallas/Fort Worth Airport in two hours … Discovery of a chop shop and recovery of two dump trucks in Miami¹s Dade County I would be happy to provide you with additional information about LoJack Corporation, its current products and, if you desire, to schedule an interview for you with John Raber, LoJack¹s West Coast Divisional Vice President, to develop a feature story. Thank you in advance for considering this request. I will contact you soon to determine how we may proceed. In the meantime, I can be reached by phone at 818-992-4353 or via e-mail at jellison@jmprpublicrelations.com. Sincerely, Jennifer Ellison JMPR, Inc.