Land Rover Riverside Opens for Business in Riverside, Calif.

      New Land Rover 'Centre' Will Sell Land Rover Vehicles Exclusively

    RIVERSIDE, Calif., May 2 Purchasing the world's most
prestigious sport-utility vehicle just became easier in the eastern Los
Angeles area with the opening of Land Rover Riverside, one of the newest Land
Rover retail outlets in the U.S.  Land Rover Riverside officially opened for
business on May 1.  This new auto retailer is one of 132 U.S.-based Land Rover
retail outlets and is the 90th of Land Rover's critically acclaimed, exclusive
facilities known as Centres.  Land Rover Riverside will market Land Rover's
British-built Range Rover and Discovery Series II four-wheel drive vehicles,
along with the immensely popular Certified Pre-Owned Land Rovers.  The
retailer will also begin selling Land Rover's Freelander model, a small,
premium sport-utility vehicle, when it becomes available in the U.S. for the
first time later this year.  Freelander is currently Europe's best-selling
small sport-utility vehicle.
    Tom Lokovic, Land Rover Riverside's centre manager, said, "We're very
proud to open Land Rover Riverside.  Land Rover Centres offer much more than
the typical sport-utility purchase and ownership experience.  Land Rovers are
exclusive, capable vehicles that are designed to take you virtually anywhere,
both on- and off-road.  If you are shopping for a truly special new or pre-
owned vehicle, Land Rover Riverside can help you become part of the Land Rover
family."
    Land Rover Riverside is located at 3070 Adams Avenue in Riverside.  The
new Land Rover Centre's two-acre property includes a distinctive 12,000-
square-foot showroom and service facility and a special off-road Demonstration
Course that is designed to let potential customers experience for themselves
the remarkable off-road capabilities offered by Land Rover's four-wheel drive
vehicles.  All Land Rover Centres are built to resemble ski lodges or hunt
clubs, and are designed to convey the deep sense of outdoor adventure that's
offered by the Land Rover lifestyle.
    The Land Rover Riverside staff includes Centre Manager Tom Lokovic, as
well as two parts representatives, a service writer, two technicians, two
administrative personnel and two Sales Guides.  All staff members are sport-
utility experts and four-wheel drive enthusiasts who have undergone extensive
training in order to understand Land Rover's products, values and 50-plus-year
company history.  They are tasked with providing all Land Rover owners and
potential customers with the best sales and service experience possible.
    Every Land Rover Centre offers not only new and Certified Pre-Owned Land
Rovers, but all of the accessories that complement these vehicles as well.
Land Rover Vehicle Kit is a collection of fit-for-purpose accessories such as
brush bars, roof racks and alloy wheels that have been engineered specifically
for Land Rover vehicles.  Land Rover Gear, a complete line of merchandise that
includes travel and business accessories, and clothing for men, women and
children, is also available.
    Land Rover buyers who purchase their vehicles from Land Rover Riverside
are invited, along with their families, to attend special, owner-exclusive
off-road driving days, sponsored by the retailer, called WHEELS events, that
are held throughout the year.  Land Rover Riverside will offer as many as four
such events per year.  All Land Rover owners also receive complimentary copies
of the "Land Rover Journal" as well as invitations to participate in off-road
driving instruction courses held year-round at Land Rover's two U.S.-based
driving schools.  Land Rover owners are also invited to take part in life-
changing off-road expeditions called Land Rover Adventures -- the most
exciting range of off-road travel opportunities on the planet.  These
exclusive travel vacations, hosted by Land Rover, take owners and their
families to dramatic and beautiful destinations in Africa, Asia, Australia,
Europe and South America.
    Land Rover Riverside is the 18th California-based Land Rover retailer and
the fifth such facility that serves the Los Angeles area.  Other Los Angeles-
area Land Rover retailers include Anaheim-based Land Rover Anaheim Hills;
Encino-based Land Rover Encino; Los Angeles-based Hornburg Jaguar, Inc.;
Pasadena-based Symes Cadillac, Inc.; and Redondo Beach-based Land Rover South
Bay.  Land Rover Riverside is owned and operated by the David A. Campbell
Corporation.   Land Rover North America, Inc., established in 1986, imports
and distributes Range Rover and Discovery Series II vehicles manufactured for
sale in North America by Land Rover Group Limited in Solihull, England.  Land
Rover's worldwide operations are wholly owned by Ford Motor Co., Dearborn,
Mich.

    CONTACT: Tom Lokovic, Centre Manager of Land Rover Riverside,
909-358-2100; or Oliver Brearey, Corporate Communications Specialist of Land
Rover North America, Inc., 301-731-8706.

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