BMW Outsells All Other Luxury Brands in April
BMW's April Sales Increase 30 Percent
WOODCLIFF LAKE, N.J., May 2 BMW became the number one
luxury automotive brand in April, outselling all other luxury vehicles. BMW of
North America, LLC reported sales of 20,012 yesterday, marking its second best
month ever.
"BMW has long had strong recognition in the U.S. marketplace. Our products
continue to be our strength and with production and inventories matched to
demand in the marketplace, we anticipate continued sales strength. We're well
on our way to passing the 200,000 mark this calendar year," explained Tom
Purves, chairman and CEO of BMW (US) Holding Corp.
"BMW introduced 21 new products in the last year and there is more new
product ahead. Our new M brand models are just coming to market and in the
next few years we will introduce several all-new BMW models," Purves
continued. In the next few years BMW will introduce the 1 Series, a smaller
automobile priced below the popular 3 Series line, and expand its Sports
Activity Vehicle line-up with a smaller model. BMW has announced plans to
revive the 6 Series line with an all-new coupe and convertible. In addition,
five new motorcycles are being introduced this year, with more planned.
The BMW Group will introduce the MINI to the U.S. next spring and in 2003,
the Rolls Royce brand will join the BMW Group.
April was the second-best month for BMW in the U.S., and the strongest
April ever. It was also the second time that BMW broke the 20,000 unit
threshold.
Combined with a strong first quarter, April sales boosted BMW's
year-to-date total to 66,776, an increase of 15 percent, compared to 58,126
vehicles sold in the same period a year ago.