SideStep Announces Partnership With InterAmerican Car Rental
SANTA CLARA, Calif.--May 2, 2001--SideStep (www.sidestep.com), a leading online travel service, today announced a partnership with InterAmerican Car Rental, a car rental agency serving the Florida area since 1981, that will enable InterAmerican to expand its distribution, reduce its costs, and establish tighter relationships with its customers.
SideStep's unique technology will help InterAmerican increase the visibility of its fares and attract more customers to book on its Web site. With InterAmerican's inventory and Web site available to a wider audience, the company can develop closer, more valuable relationships with online customers.
SideStep offers a rich selection of flights, hotel rooms and rental cars -- including Web specials -- all in one place. The service brings travel buyers directly to supplier sites to book their travel, taking them to within a few clicks of purchase from brands they trust. SideStep also gives consumers the opportunity to receive special offers, such as bonus miles.
"Our partnership with InterAmerican further strengthens our car rental offering. As SideStep moves forward, we will look to include additional partners and services in the car rental space," noted Brian Barth, SideStep's CEO. "By embracing SideStep, InterAmerican will increase traffic to its Web site and enjoy the economical benefits of strengthening its lowest cost sales channel. InterAmerican instantly levels the playing field with larger car rental agencies and helps develop tighter relationships with its customers."
"The Internet is becoming the preferred source for car rental pricing information and bookings. SideStep offers us an innovative new way to reach these online consumers," said Mariano E. Perez, director of sales and marketing at InterAmerican. "Our partnership with SideStep gives us an excellent opportunity to develop our online brand and introduce new customers to our excellent rates and service."
SideStep is available for free through the SideStep Web site at (www.sidestep.com).
About SideStep
Based in Santa Clara, SideStep is an Internet infrastructure company that has developed technology that connects disparate, dynamic information sources in real time. The company's initial market is the Internet's largest commerce sector -- online travel. SideStep enables travel suppliers to substantially reduce distribution costs and provides consumers with a rich selection of flights, hotel rooms and rental cars -- including Web specials -- all in one place. SideStep is a privately held company. For more information, visit www.sidestep.com.
About InterAmerican Car Rental
Since its inception in 1981, InterAmerican Car Rental has consistently operated one of the newest, best equipped and most diverse fleets in the industry. InterAmerican inventory consists of four door class economy, luxurious Cadillacs, SUVs and 15 passenger vans -- all vehicles are the most current model and year, while most vehicles offer fully loaded features.
Our locations are conveniently located providing quick and easy access to the adjacent airports and seaports, as well as service to most hotels and major commerce areas. In accordance to our policy of high level customer service, InterAmerican customers rarely experience long lines and always receive personalized service. In most airport locations, InterAmerican offers its customers the convenience of direct line airport reader board access.
Whether you are visiting Florida on business or pleasure, whether your needs are for one car or one hundred, make InterAmerican Car Rental your choice.