Everclear Announces Venues for Civic Tour 2001

    VENICE, Calif., May 1 Everclear hits the road in late
June, headlining their own tour and taking over the second leg of the Civic
Tour (v.2001.2), which features blink-182 in nine cities on its first leg.
Civic Tour is Honda Motor Co.'s most recent venture in the music arena.
Opening for Everclear will be American Hi-FI and Mayfield Four in all Civic
Tour Shows.  In addition to performing across the country, lead
singer/songwriter Art Alexakis, bassist Craig Montoya and drummer Greg Eklund
have customized three 2001 Civic Coupes with black and orange stars and
stripes, echoing the cover design from their most recent CD, Songs from an
American Movie, Vol. Two: Good Time for a Bad Attitude.  These specially
modified Civics will be touring the country with the band, on display at each
of the nine Civic Tour venues.  The Everclear Civics will be given away
through radio promotions in New York and Los Angeles as well as online at
civictour.com.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20010215/LATH051LOGO )

    The second leg of Civic Tour featuring Everclear is scheduled to visit the
following cities (dates and venues subject to change):

    Date       Time         City                  Venue
    June 29    6:00 p.m.    Phoenix , AZ          Web Theater
    July 2     6:30 p.m.    Salt Lake City, UT    Salt Air
    July 5     6:30 p.m.    Kansas City, MO       Uptown Theatre
    July 10    6:30 p.m.    Columbus, OH          Newport Music Hall
    July 14    6:30 p.m.    Asbury Park, NJ       Convention Hall
    July 18    6:30 p.m.    Hartford, CT          Webster Theater
    July 28    6:00 p.m.    San Diego, CA         Price Center Ballroom
    July 29    6:30 p.m.    San Bernadino, CA     Citrus Pavilion
    July 30    6:30 p.m.    Sacramento, CA        U.C. Davis Rec. Hall

    The Civic is an integral part of Honda's coordinated marketing efforts to
introduce the completely redesigned 2001 Honda Civic to the contemporary youth
market.  "The Civic Tour allows Honda to reach out to our younger consumers
through the music of today's hottest bands, proving that the re-designed Civic
is a perfect fit for their lifestyle," said Eric Conn, Honda Assistant Vice
President, Auto Advertising.  Likewise, Everclear is a perfect fit for the
Civic Tour, as their critically-acclaimed lyrics and versatile sound have made
them a favorite in rock music, especially among young urbanites.  Tickets for
the Civic Tour shows go on sale May 19, with pre-sales in select markets.
    Since signing with Capitol Records in 1994, Everclear's albums have sold
more than six million copies, with their latest releases, Songs from an
American Movie, Vol. One: Learning to Smile (July 2000) and Songs from an
American Movie, Vol. Two: Good Time for a Bad Attitude (Nov. 2000) combining
for total sales of more than two million.  Everclear's honors include a 1999
Grammy nomination for Rock Instrumental Performance and the 1998 Billboard
Award for "Modern Artist of the Year," based on the success of their third
album, So Much for the Afterglow, which has sold nearly three million copies
since its October 1997 release.
    Civic Tour was created by marketingfactoryinc., the entertainment
marketing agency that was recently appointed lead marketing partner for Civic
Tour by American Honda Motor Co, Inc. and their advertising agency, Rubin
Postaer and Associates (RPA).
    Based in Venice, Calif., marketingfactoryinc. is a boutique entertainment
marketing agency with creative, marketing, production and publicity
departments that specialize in music and popular lifestyle brands.  Since its
inception in April of 1999, marketingfactoryinc. has enjoyed successful
partnerships with national clients by developing and producing
innovative entertainment marketing campaigns, connecting brands with bands.
marketingfactoryinc. is currently producing the inaugural Civic Tour for
Honda, in addition to developing promotional programs for the Listen Network,
and mp3.com.  Recently, marketingfactoryinc. created and produced audio
content-based promotions for the Vans Warped Tour, Spin Magazine and
ChickClick.com, while also servicing Yahoo!Music, Sony PlayStation, Diamond
Rio, Wherehouse Music, OP, Eruptor Entertainment and EIDOS Interactive.
    American Honda Motor Co., Inc., (AHMC) was founded in 1959, and markets
and distributes Honda and Acura automobiles; Honda motorcycles and all-terrain
vehicles; Honda power products, marine products and lawn and garden products;
and Honda and Acura parts and accessories in the United States.  AHMC is
headquartered in Torrance, Calif.
    Today, Honda employs more than 19,000 associates in America in the design,
development, engineering, assembly and sales of Honda and Acura products.
Honda operates nine manufacturing facilities in North America that produce
automobiles, motorcycles, all-terrain vehicles, power equipment, transmissions
and engines, using domestic and globally sourced parts.

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