Isuzu Retail SUV Sales Up Fifty Percent (MTD)

    CERRITOS, Calif., May 1 American Isuzu Motors Inc. posted
total April 2001 SUV retail sales up a remarkable 50% compared to 2000 month-
end totals.

    The Isuzu VehiCROSS scored the highest increase, up 128% (MTD).  April
sales of the versatile and luxurious Rodeo were up 73%, while Trooper enjoyed
a 46% increase.  Sales of the Rodeo Sport enjoyed an eight-percent jump.  This
model was recently named the "Best in Class" two-door SUV by Motor Trend's
"Truck Trend" magazine.

    Isuzu public awareness and competitive sales and marketing programs like
zero-percent interest, and 60-month financing have contributed to the strong
sales.

    "April sales results are perhaps more impressive given strong competitive
pressures and current economic conditions," said Duke Hale, Senior Vice
President, COO, SUV, "Our 50% increase in SUV sales is significant, especially
given industry-wide sales numbers."