Ford Motor Company's April U.S. Sales Decline 14.5%
DEARBORN, Mich., May 1 U.S. customers purchased or leased
318,812 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and Land
Rover dealers in April, down 14.5 percent from a year ago.
"April auto sales suggest that consumer spending growth may have weakened
compared with the first quarter," said Martin Inglis, Vice President, Ford
North America. "Nonetheless, the April sales rate, which we estimate to be in
the mid-16 million range -- is still healthy. We view this as a sign of
underlying strength in the U.S. economy. Together with lower interest rates,
it lays the groundwork for stronger economic growth later this year and into
next year."
Sales of sport utility vehicles continue to be a bright spot in Ford's
sales results. Ford Outfitters posted record sales (61,226) of "No
Boundaries" sport utility vehicles (Ford Escape, Explorer, Expedition, and
Excursion) in April, up 10 percent from a year ago. Ford Escape sales were
14,025 -- the second best month for Ford's new small SUV -- and Ford Explorer
remained America's best-selling SUV with sales of 30,503. The Mercury
Mountaineer set a new April sales record (3,701) and Land Rover posted its
second best April sales.
Jaguar posted record April sales of 4,123 (up 2.5 percent) as S-TYPE sales
climbed 23 percent. Volvo achieved its second best month ever on the strength
of strong sales of the S60 sedan and V70 XC.
Inglis noted that April car sales were lower-than-expected. Accordingly,
Ford plans to reduce its previously-announced second quarter North American
production by 40,000 units to 1.19 million cars and trucks. Compared with the
same period a year ago, Ford's second quarter 2001 production plan is down
129,000 units (10%).
FORD MOTOR COMPANY APRIL 2001 U.S. SALES
April Month DSR %
2001 2000 Change
Car and Truck Sales By Brand
Ford 269,351 310,610 -13.3%
Mercury 23,518 31,940 -26.4
Lincoln 9,676 16,540 -41.5
Jaguar 4,123 4,024 2.5
Volvo 10,079 9,605 4.9
Land Rover 2,065 2,059 0.3
Total Ford Motor Company 318,812 372,719 -14.5%
Memo: Cars and Trucks
Cars 124,511 156,820 -20.6%
Trucks 194,301 215,899 -10.0
Total Ford Motor Company 318,812 372,719 -14.5%
Memo: Selling Days 25 25
April CYTD DSR %
2001 2000 Change
Car and Truck Sales By Brand
Ford 1,054,003 1,194,929 -11.8%
Mercury 103,252 131,653 -21.6
Lincoln 52,914 66,541 -20.5
Jaguar 12,747 14,650 -13.0
Volvo 38,601 42,196 -8.5
Land Rover 7,129 8,661 -17.7
Total Ford Motor Company 1,268,646 1,449,969 -12.5%
Memo: Cars and Trucks
Cars 493,422 597,817 -17.5%
Trucks 775,224 852,152 -9.0
Total Ford Motor Company 1,268,646 1,449,969 -12.5%
Memo: Selling Days 102 102
Note: Ford Motor Company acquired Land Rover on June 30, 2000.
Accordingly, Ford's January 2000 sales exclude Land Rover.
FORD BRAND APRIL 2001 U.S. SALES
April Month DSR %
2001 2000 Change
Crown Victoria 9,039 9,677 -6.6%
Taurus 33,436 37,066 -9.8
Focus 20,252 24,742 -18.1
Mustang 14,704 17,667 -16.8
Escort 8,476 11,316 -25.1
Contour 0 3,155 -100.0
Total Ford Cars 85,907 103,623 -17.1%
Escape 14,025 NA NA%
Explorer 30,503 36,164 -15.7
Expedition 14,127 15,537 -9.1
Excursion 2,571 3,774 -31.9
Econoline/Club Wagon 14,703 16,356 -10.1
Windstar 15,270 23,379 -34.7
Ranger 26,491 30,278 -12.5
F-Series 64,870 80,448 -19.4
Heavy Trucks 884 1,051 -15.9
Total Ford Trucks 183,444 206,987 -11.4%
Total Ford Brand 269,351 310,610 -13.3%
April CYTD DSR %
2001 2000 Change
Crown Victoria 30,612 32,712 -6.4%
Taurus 119,998 130,013 -7.7
Focus 85,366 95,834 -10.9
Mustang 55,075 58,659 -6.1
Escort 29,321 36,898 -20.5
Contour 0 27,407 -100.0
Total Ford Cars 320,372 381,523 -16.0%
Escape 56,010 NA NA%
Explorer 117,530 151,195 -22.3
Expedition 60,468 65,754 -8.0
Excursion 11,187 15,838 -29.4
Econoline/Club Wagon 57,747 61,185 -5.6
Windstar 61,615 87,547 -29.6
Ranger 96,471 125,782 -23.3
F-Series 269,358 302,218 -10.9
Heavy Trucks 3,245 3,887 -16.5
Total Ford Trucks 733,631 813,406 -9.8%
Total Ford Brand 1,054,003 1,194,929 -11.8%
LINCOLN AND MERCURY BRAND APRIL 2001 U.S. SALES
April Month DSR % April CYTD DSR %
2001 2000 Change 2001 2000 Change
Grand Marquis 7,684 11,391 -32.5% 37,890 44,756 -15.3%
Sable 8,476 9,596 -11.7 38,486 37,277 3.2
Cougar 2,340 3,708 -36.9 9,028 13,584 -33.5
Mystique 0 1,506 -100.0 0 10,447 -100.0
Total Mercury Cars 18,500 26,201 -29.4% 85,404 106,064 -19.5%
Town Car 3,464 7,149 -51.5 22,014 28,760 -23.5
Continental 1,342 1,776 -24.4 7,452 7,630 -2.3
LS 2,591 4,442 -41.7 12,769 16,994 -24.9
Total Lincoln Cars 7,397 13,367 -44.7% 42,235 53,384 -20.9%
Total Mercury
and Lincoln Cars 25,897 39,568 -34.6% 127,639 159,448 -19.9%
Villager 1,317 2,902 -54.6% 6,571 10,269 -36.0%
Mountaineer 3,701 2,837 30.5 11,277 15,320 -26.4
Total Mercury
Trucks 5,018 5,739 -12.6% 17,848 25,589 -30.3%
Navigator 2,279 3,173 -28.2 10,679 13,157 -18.8
Total Mercury
and Lincoln
Trucks 7,297 8,912 -18.1% 28,527 38,746 -26.4%
Total Mercury
and Lincoln
Vehicles 33,194 48,480 -31.5% 156,166 198,194 -21.2%
Total Lincoln Brand 9,676 16,540 -41.5% 52,914 66,541 -20.5%
Total Mercury Brand 23,518 31,940 -26.4 103,252 131,653 -21.6
JAGUAR BRAND APRIL 2001 U.S. SALES
April Month DSR % April CYTD DSR %
2001 2000 Change 2001 2000 Change
XJ 828 1,086 -23.8% 3,066 3,729 -17.8%
S-TYPE 2,860 2,323 23.1 7,934 8,633 -8.1
X-TYPE 0 NA NA 0 NA NA
XK 435 615 -29.3 1,747 2,288 -23.6
Total Jaguar 4,123 4,024 2.5% 12,747 14,650 -13.0%
VOLVO BRAND APRIL 2001 U.S. SALES
April Month DSR % April CYTD DSR %
2001 2000 Change 2001 2000 Change
S40 2,191 2,178 0.6% 7,307 9,543 -23.4%
V40 315 433 -27.3 1,044 1,774 -41.1
S60 2,897 NA NA 10,659 NA NA
S70 27 2,026 -98.7 177 8,864 -98.0
V70 1,006 2,039 -50.7 4,873 9,287 -47.5
V70 XC 1,495 NA NA 5,937 NA NA
C70 466 426 9.4 1,718 1,931 -11.0
S80 1,682 2,503 -32.8 6,886 10,796 -36.2
S90/V90 0 NA NA 0 1 NA
Total Volvo 10,079 9,605 4.9% 38,601 42,196 -8.5%
LAND ROVER BRAND APRIL 2001 U.S. SALES
April Month DSR % April CYTD DSR %
2001 2000 Change 2001 2000 Change
Range Rover 314 465 -32.5% 1,376 1,941 -29.1%
Discovery Series II 1,751 1,594 9.8 5,753 6,720 -14.4
Total Land Rover 2,065 2,059 0.3% 7,129 8,661 -17.7%
