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Lithia Motors Earns 21 Cents Per Share on Record First Quarter Sales

    MEDFORD, Ore., April 30 Lithia Motors, Inc.
today announced total sales increased 6% to $420.2 million from $395.6 million
in the first quarter of 2000.  New vehicle sales decreased 1% and comprised
51.2% of total sales vs. 55.1% in the same period last year.  Used vehicle
sales increased 17% and comprised 32.6% of total sales vs. 29.5% in the first
quarter last year.  Lithia retailed 8,854 used units vs. 8,732 new units, for
a total of 17,586 new and used retail units this quarter, a 7% increase over
the same period last year.  Parts and service sales also increased 17%,
representing 10.7% of total sales up from 9.7% in the same period last year.
Finance and Insurance sales increased 13.4% and finance and insurance sales
per unit increased 6.4% to $867, an industry leading level among the publicly
traded auto-retailers.
    
    Chairman and Chief Executive Officer, Sidney B. DeBoer, stated, "These
results are stronger than expected at the beginning of the year, with both
sales and earnings above forecast levels.  Earnings were $0.21 per share this
quarter, exceeding First Call consensus estimates of $0.19 per share.  New
vehicle sales were very strong in the first quarter of 2000 and made for a
difficult comparison in the first quarter in 2001.  We are particularly
encouraged by the strength of our March results and expect easier comparisons
and stronger operating results in the coming three quarters."

    "The counter-cyclical nature of the used vehicle and parts and service
businesses took center stage this quarter with solid gains in both segments.
This is the first quarter that Lithia has sold more used vehicles than new
vehicles since reporting as a public company.  With the shift in the revenue
mix towards our higher margin business lines, including used cars, the gross
margin improved this quarter by 50 basis points to 16.4% of sales compared to
the same period last year.  Gross margin expansion is common in the auto-
retailing business as new vehicle sales slow."

    "SG&A as a percentage of revenues increased to 13.1%.  We had forecast
increased SG&A expense along with gross margin expansion in our year-end 2000
conference call and earnings release.  Both our gross margin and SG&A numbers
were slightly above forecast ranges, however, they served to cancel each other
out at the operating income line with an operating margin of 2.8%, which was
within forecast ranges.  Same-store retail sales declined by 6.9%, much better
than our forecast for a 10 to 12% decline.  All business lines, other than new
vehicle sales, showed positive same-store growth for the quarter."

    "Net income was $2.86 million, or $0.21 per diluted share on 13.8 million
diluted shares outstanding.  This compares to net income in the first quarter
of 2000 of $4.96 million or $0.37 per share on 13.5 million diluted shares.
EBITDA was $13.8 million vs. $15.8 million in the same period last year.  Cash
flow per share (net income plus depreciation and amortization) was $0.37 per
share in the first quarter of 2001 versus $0.50 a year ago.  Cash flow per
share was 76% higher than EPS for the quarter," concluded Sidney B. DeBoer.

    Jeffrey B. DeBoer, Senior Vice President and CFO added, "For the remainder
of 2001, we are assuming approximately $250 - $300 million in annualized
revenues from acquisitions.  Year to date we have closed on approximately
$83 million in revenues.  These acquisitions, in total, should contribute
approximately $150 to $200 million in revenues throughout 2001.  With our
untapped acquisition facility of $130 million from Ford Credit and expected
internal cash flow from operations, Lithia is well positioned to continue its
current disciplined growth plan.  It is worth noting that despite two
acquisitions in the first quarter of this year, our debt levels are lower than
at the year-end 2000 due to aggressive debt repayments resulting in a long-
term debt to total capitalization ratio of only 26% vs. 29% at year end.  This
represents a 13% sequential reduction in long-term debt.  Our balance sheet
remains one of the strongest in our sector, which enables us to continue to
execute our acquisition plans in an environment which we expect to be
increasingly attractive for completing deals."

    "We are providing guidance for the second quarter and full year 2001."


     FORWARD ESTIMATES
                                     2Q 2001                  2001
     Revenue                       $430 - 450M             $1.7 - 1.9B
     Diluted EPS                  $0.31 - 0.33            $1.25 - 1.30
     Gross Margin                 16.0 - 16.4%            16.0 - 16.4%
     SG&A                         12.6 - 13.0%            12.4 - 12.8%
     Operating Margin               2.8 - 3.0%              3.1 - 3.3%
     Flooring Interest Expense      1.0 - 1.2%              1.1 - 1.2%
     Same Store Sales                -6 to -8%               -5 to -8%
     Tax Rate                         38 - 39%                38 - 39%


    An additional 50 basis point reduction in interest rates has been factored
into these estimates.

    The quarterly breakout for 2001 is estimated as follows for Diluted EPS:
Q2; $0.31 - $0.33; Q3; $0.42 - $0.44; and Q4; $0.31 - $0.33.
    The above estimates are made by management based upon information
available to it at this time.  The company in making these estimates assumes
no burden to update these estimates during the quarter or year even if it
appears actual results will differ materially from these estimates.

    
    LITHIA MOTORS, INC.
    (In Thousands except per share and unit data)

    Unaudited                                   Three Months Ended
                                                March 31,
                                                     2001           2000
    New Vehicle Sales                            $214,957       $218,009
    Used Vehicle Sales                            136,939        116,698
    Service & Parts Sales                          45,145         38,457
    Other Revenues                                 23,110         22,439
    Total Revenue                                $420,151       $395,603
    Cost of Sales                                 351,254        332,739
    Gross Profit                                   68,897         62,864
    SG&A Expense                                   55,038         47,201
    Depreciation                                    1,292          1,013
    Amortization                                      923            707
    Income from Operations                        $11,644        $13,943
    Flooring Interest Expense                       4,655          3,861
    Other Interest Expense                          2,267          1,795
    Other Income (Expense), net                       (79)           128
    Pre-Tax Profit                                 $4,643         $8,415
    Income Tax                                      1,788          3,451
    Income Tax Rate                                 38.5%          41.0%
    Net Profit                                     $2,855         $4,964
    Shares Outstanding                             13,772         13,496
    EPS                                             $0.21          $0.37

    Unit Sales:
    New                                             8,732          9,030
    Used - Retail                                   8,854          7,473
    Used - Wholesale                                4,325          4,040

    Average Selling Price:
    New                                           $24,617        $24,143
    Used - Retail                                  13,089         13,175
    Used - Wholesale                                4,867          4,515

    Key Financial Data:
    EBITDA                                        $13,780        $15,791
    Gross Profit Margin                             16.4%          15.9%
    SG&A as a % of Sales                            13.1%          11.9%
    Operating Margin                                 2.8%           3.5%
    Pre-Tax Margin                                   1.1%           2.1%


    Balance Sheet Highlights (Dollars in Thousands)
    Unaudited
                                                 March 31,     December 31,
                                                    2001           2000
     Cash & Cash Equivalents                      $28,315        $38,789
     Inventory                                    318,330        314,290
     Other Current Assets                          41,584         43,443
    Total Current Assets                          388,229        396,522

    Real Estate - Net                              64,181         60,788
    Equipment & Leases - net                       32,407         29,452
    Goodwill, net                                 138,264        133,871
    Other Assets                                    7,352          7,370
    Total Assets                                 $630,433       $628,003

     Floorplan Notes Payable                     $256,170       $255,137
     Other Current Liabilities                     45,033         42,468
    Total Current Liabilities                     301,203        297,605

    Used Vehicle Flooring                          63,000         59,000
    Real Estate Debt                               28,577         28,898
    Other Long-Term Debt                           34,721         43,566
    Other Liabilities                              20,719         17,159

    Total Liabilities                            $448,220       $446,228

    Shareholders Equity                           182,213        181,775

    TOTAL LIABILITIES &
     SHAREHOLDERS' EQUITY                        $630,433       $628,003

    Other Balance Sheet Data (Dollars in Thousands)

    Current Ratio                                    1.3x           1.3x
    LT Debt/Total Cap.                                26%            29%
    [Excludes Used Vehicle Flooring]
    Working Capital                               $87,026        $98,917