GM an e-Success

eGM is producing for the company, says Mark Hogan. GM is focusing on e-commerce results,he emphasized that results rather than new initiatives are now the sign of success for automakers,now that the "gold rush" for position is over. Results -- you don’t often hear about that at e-commerce or Internet conferences,” said Hogan, president of e-GM and group vice president of General Motors. But GM is already tabulating results from its varied e-offerings, especially GM BuyPower, and over the past two years the company estimates it has gained $8 billion in additional revenue from BuyPower alone, Hogan told an audience at the e-AutoWorld conference held in Detroit April 10. The company believes some 860,000 sales were “influenced” by BuyPower, with 64,000 of them classed as “conquests” in which a car buyer considering another automaker’s product switched to a GM brand.