BMW F1 Fashion Show
BMW Fashion Show in Barcelona 26.04.2001 Media contact: WilliamsF1 Silvia Hoffer Tel: +39(0) 335 8018 283 silvia.hoffer@ williamsf1.com BMW Guido Stalmann Tel: +49(0) 170 5666 112 guido.stalmann@bmw.de New merchandising range with Schumacher and Bogner Barcelona/Munich. On Thursday evening BMW presented a 40-minute multivision show by way of introducing three new merchandising collections in the run-up to the Spanish Grand Prix. Formula 1 and fashion took centre stage in downtown Barcelona. Following the official 2001 season's collection of the BMW WilliamsF1 Team were the new Ralf Schumacher Line and the exclusive items of clothing that make up the B-fast collection designed by Bogner. Besides fashion designers Sonia and Willi Bogner, BMW Motorsport Directors Gerhard Berger and Dr. Mario Theissen also attended the show, along with Ralf Schumacher and Marc Gene, the test driver for the BMW WilliamsF1 Team. Team Line is the name given to the comprehensive merchandising collection whose items all feature the name BMW WilliamsF1 Team. In keeping with the racing car and the Team's overall appearance, the colours are blue and white. Beyond typical fan articles such as baseball caps and T-shirts, the collection offers other fashionable items of casual wear, including official Team gear as worn at the race track. The Ralf Schumacher Line comprises 17 pieces featuring the racing driver's logo, licensed by BMW. Here, too, the colours are on the subtle side, embracing blue, white and grey. Upmarket, high-quality clothing can be found in the B-fast collection that arose from a collaboration with Team outfitters Bogner. Five pieces are available, all bearing the Team logo and the trademark Bogner "B". The items in all three collections can be ordered either online - from the PitShop at www.bmw.williamsf1.com and www.bmw-motorsport.com - or through any BMW dealer along with select FanStores around the globe. Fashion show photos: www.press.bmwgroup.com. ### Sylvia Proudfoot spur07@cs.com 403 287 3945