Free Offer Celebrates Launch of National Car Rental's Instant Emerald Club Enrollment Program
FORT LAUDERDALE, Fla.--April 26, 2001--National Waives $50 Enrollment Fee To Celebrate Industry's First Loyalty Program With On-line Enrollment, Payment, And Immediate Use Capability
National Car Rental, a division of ANC Rental Corporation , today introduced its on-line enrollment program for the Emerald Club, National's loyalty program. Using the Internet, National customers can now enroll in the Emerald Club and reserve a vehicle with their new Emerald Club number -- all in less than five minutes. To celebrate the launch, National will waive the $50 enrollment fee when customers join the Emerald Club on www.nationalcar.com between now and June 15.
"The process is another industry first from National," said Karen Beard, ANC president, North America. "For the first time in the car rental industry, customers can complete the master rental agreement in a totally secure environment and within minutes, actually use their new Club number to reserve a car. This latest innovation reinforces our positioning of National as ANC's premium brand catering to the unique needs of frequent business travelers who place a high value on speed."
The new National on-line enrollment feature eliminates the waiting periods typical of industry on-line loyalty club enrollment processes. The new process instantly assigns an Emerald Club number, verifies credit cards and completes other security checks allowing busy travelers to reserve a car immediately using their new Emerald Club number.
"National is committed to providing innovative, on-line car rental solutions for busy travelers," said Maria Menendez, chief marketing officer. "We are constantly enhancing the car rental experience for National's Emerald Club frequent travelers. This latest advancement is a tremendous benefit to frequent travelers not only because it streamlines the enrollment process and accepts payment on-line, but also because it lets customers begin enjoying the benefits of club membership instantly without having to wait days, or even weeks, for their membership information to arrive. This completely automated and paperless process means that from the moment customers receive their Emerald Club numbers on-line, an actual Club card is never required to enjoy full Emerald Club benefits."
On-line Emerald Club enrollment is quick and easy. Customers simply follow the steps below:
- Access National through its Web site at www.nationalcar.com
- Click the Emerald Club card image on the homepage, then either click on the "Instant Enrollment" link in the Emerald Club login box or scroll down and click on the "Enrollment" link and complete the master rental agreement in a thoroughly secure environment. While on-line, National performs credit card and other security checks and sends the new Emerald Club number within seconds.
- Reserve a vehicle using the new Emerald Club number and instantly enjoy all the benefits of Emerald Club membership.
Total elapsed time: less than five minutes.
Customers completing on-line enrollment will receive a visual of their Emerald Club card, displaying their name and Emerald Club number, which they can print or e-mail to their travel manager or travel agent. Emerald Club members may also choose to create a user login and password allowing them to update their personal data profile should they move or want to add credit cards to their approved profile summary.
The Emerald Club program, founded in 1987, is one of the industry's first loyalty programs. Designed as a service program for frequent car renters, the Emerald Club offers members special benefits such as counter bypass and the power to select the vehicle of their choice from the Emerald Aisle at more than 50 locations in the United States. Other Club benefits include special promotions, toll-free reservations, a member-services hotline and the new "save time" fuel service, which allows club members to return their vehicles on "empty" and have National refuel them at competitive local self-serve prices.
National Car Rental, headquartered in Fort Lauderdale, Florida, is one of the world's largest vehicle rental companies with more than 3,000 locations serving 67 countries worldwide. With on-site locations at more than 250 major airports in the United States, National has been the preferred rental choice for millions of business and leisure travelers worldwide since 1947. National can be found on the Internet at www.nationalcar.com.