Internet Film Series Debuts on bmwfilms.com

   David Fincher, John Frankenheimer, Ang Lee, Wong Kar-Wai, Guy Ritchie &
 Alejandro Gonzalez Inarritu Collaborating on 'The Hire' Internet Film Series

   WOODCLIFF LAKE, N.J. and LOS ANGELES, April 26 An
unprecedented Internet film series featuring an A-list roster of Hollywood
heavyweights debuts on bmwfilms.com today. Dubbed "The Hire," the series is
executive produced by David Fincher ("Fight Club," "The Game," "Se7en"), and
features directors including John Frankenheimer ("Ronin," "Grand Prix," "The
Manchurian Candidate"), Ang Lee (Oscar and Golden Globe winner "Crouching
Tiger, Hidden Dragon," "Sense and Sensibility," "Eat Drink Man Woman"), Wong
Kar-Wai ("In the Mood for Love," "Happy Together," "Chung King Express"), Guy
Ritchie ("Lock, Stock and Two Smoking Barrels," "Snatch") and Alejandro
Gonzalez Inarritu ("Amores Perros"), BMW of North America, LLC. and Los
Angeles-based Anonymous Content have announced.
    The films are being underwritten by BMW of North America, LLC. and
produced by Anonymous Content.  The series will be available on the Internet
at bmwfilms.com.
    "The Hire" features British acting sensation Clive Owen ("Croupier"),
whose mysterious character the audience follows through various cryptic and
dangerous situations. The films are brilliantly cast with strong supporting
characters played by: Mickey Rourke ("The Pledge"), Tomas Milian ("Traffic"),
Adriana Lima (Victoria's Secret model) and Madonna (actress/recording artist).
    Each of the five original Internet films feature sub-plots that allow the
viewer to access secret passages through the story lines of each film.
Directed by Ben Younger ("Boiler Room"), these mystery rides -- some hidden,
some in plain sight -- make the viewing experience a unique one for the
Internet movie fan.
    "We are thrilled to have the participation of some of the finest
directors, writers and actors involved in this new venture," offered Steve
Golin, chairman of Anonymous.  "For its part as underwriter, BMW has always
stood at the forefront of innovation and quality, and this filmed
entertainment project continues that tradition.  These films are going to
shake up the industry."
    "We aligned ourselves with this watershed venture because it is a
synergistic effort that both crosses and pushes boundaries," said Tom Purves,
President of BMW of North America, LLC.  "As such, it represents perfectly the
spirit of BMW and BMW drivers."
    "BMW is synonymous with thrills, excellence, and technological
innovation," Purves added.  "These entertainment-driven films, directed by the
top talent in the field, are the perfect showcase to underscore the excitement
and uniqueness of the BMW experience."
    For details of premiere dates on subsequent films in the series, please
log on to http://www.bmwfilms.com.

    Anonymous Content LLP is a multimedia development, production and talent
management company guided by veteran film producer Steve Golin ("Being John
Malkovich," "Nurse Betty," "Bounce") who, through his former venture
Propaganda Films, helped nurture a group of directors which forged the initial
visual identity of the MTV generation, both in the realm of music videos and
commercials.  Anonymous is distinguished by some of the industry's most
visually dramatic storytellers and a production environment geared toward the
hands-on development of new talent.  While creating brand-sponsored content
across all platforms, including the Web, Anonymous is focused in the
production areas of film, television, commercials and music videos, as well as
talent management.

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