Richard Holland Promoted to President of ARKONA

    SALT LAKE CITY--April 23, 2001--ARKONA(R) Inc. (OTC:ARKN) a technological leader in fully integrated automobile dealer management solutions, Monday announced that the board of directors has named Richard Holland, formerly executive vice president of the company, as president of ARKONA.
    Alan Rudd remains as chief executive officer and chairman where he will continue to run the ongoing business operations of ARKONA.
    "ARKONA is poised to move into a period of rapid growth and market expansion," said Alan Rudd, chief executive officer and chairman of ARKONA. "Richard's unique combination of technical and business expertise will strengthen our ability to manage that growth while keeping the company on the forefront of innovation."
    Holland has been designing and developing cutting-edge technology solutions for more than 23 years. As co-founder and chief executive officer of Ensign Information Systems, he was the chief system architect for their suite of fully integrated business management software. Holland joined ARKONA last November as a result of the merger of Ensign and ARKONA.
    His prior experience in the industry includes management positions with Advanced Computer Systems (ACS), CarsDyatron, SunGard and ADP.
    For more information about ARKONA and dealer management solutions call 800/478-6364 or 801/501-7100, or visit our Web site at www.arkona.com.

    About ARKONA

    Founded in 1996, ARKONA is a public company and a leader in integrated information management and data distribution solutions for the automotive industry. ARKONA's Ensign Dealer Management Suite leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence.
    In this market ARKONA is one of the first premier Application Service Providers (ASP). For more information visit the ARKONA Web site at www.arkona.com.

    This release may contain forward-looking statements as well as historical information.
    Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release.
    Such factors include the risks that demand for our Ensign Dealer Management Suite will not continue to grow. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.

    ARKONA is a registered trademark. All other trademarks and registered trademarks are the property of their respective owners.