cars.com Announces Partnership with
Hemmings
CHICAGO, April 17 Cars.com today announced that it has
partnered with Hemmings Motor News, "the bible" of the collector-car hobby, to
provide classic and collector car content for the cars.com web site. Cars.com
visitors now have access to the richest information available in the
marketplace today on classic and collector cars.
(PHOTO: http://www.newscom.com/cgi-bin/prnh/20000415/CARSLOGO )
According to Kevin Knapp, Vice President of Strategy and Planning for
cars.com, "Hemmings is recognized as the industry-leading source of classic
and collector car information. This partnership is just another instance of
cars.com striving to bring the best car content to users. We are committed to
building our library of services to better serve the broad spectrum of
automotive shoppers."
Hemmings@cars.com features information and thousands of ads for classic
and collector vehicles, parts and memorabilia. Users can view collector-car
price guides, as well as list their collector cars on the site. Hemmings also
offers the world's largest listings of car shows, rallies, and other
collector-car events, and the largest listings of car clubs around the world.
Visitors can access this information throughout the cars.com web site by
clicking the following links: "Got a car: Got a vintage vehicle? Explore the
classic car community with Hemmings@cars.com" and "Need a car: Looking for a
vintage car?"
Hemmings staff and management are enthusiastic about the partnership.
"We're excited about the traffic our sites will bring each other -- millions
of hits!" says Perez Ehrich, Vice President of Operations. Richard Lentinello,
Editor, has another point of view: "I'm just tickled to be on the same site as
Tom and Ray at Car Talk," he says.
About cars.com
Cars.com is the link between consumers and dealers throughout the entire
vehicle ownership experience. Cars.com establishes this relationship through
the cars.com Web site, by leveraging the sales and marketing strength of its
network of 134+ local newspapers, and through the development of dealer
products.
Cars.com is a destination for consumers, providing them with the tools,
resources and most pertinent information available to make all automotive
decisions -- including the ability to not only choose a car, but also choose a
local dealer. By providing advertising and direct marketing solutions for
dealers both online and off, cars.com enables dealers to reach customers at
all stages of the automotive decision process -- from purchase to maintenance
to resale. Cars.com also offers integrated solutions to automotive OEM's, and
advertising and e-commerce partners interested in accessing automotive
consumers through cars.com's media platform. Offerings include advertising
and sponsorship opportunities, lead management, and an eCRM platform currently
utilized by BMW USA ( http://www.bmwusa.com ) and Subaru of America
( http://www.subaru.com ).
About Hemmings
Since 1954, Hemmings Motor News has served the collector-car hobby as its
primary trading place and currently carries over 800 pages of hobby
advertising each month to a paid circulation of nearly 260,000 and readership
over 500,000. Loaded with tens of thousands of classified and display ads for
collector cars, trucks and motorcycles, parts and services, clubs and events,
and other hard-to-find resources for the hobbyist, Hemmings has become
indispensable to the collector-car enthusiast.
Along with the monthly Hemmings Motor News and bi-monthly Special Interest
Autos, the company also publishes the Hemmings' Vintage Auto Almanac, the
world's most complete directory for the collector-car hobby and industry, as
well as Hemmings Rods & Performance, a hobby/industry directory for street rod
enthusiasts.
Hemmings also offers a complete line of ancillary products, which includes
an extensive line of die-cast models, vintage-vehicle calendars, books, and
clothing, all available by phone or online.