World Research Group's Auto Marketing Summit 2001 Information

    NEW YORK--April 18, 2001--As the economy continues to show signs of stress, there is a need to re-focus big budget auto campaigns and concentrate on more strategic, cost-effective methods of generating sales.
    In today's market automotive professionals need to invest in current customers, while enticing new ones through innovative strategies that not only impress the customer but also make them believe in your brand.
    Attend World Research Group's leading edge conference "Auto Marketing Summit 2001: Surefire Tactics for Fast-Track Sales" on May 21-23, 2001 in Beverly Hills, CA, and learn successful strategies that will help you to maximize your marketing ROI. Learn creative methods to optimize your marketing, brand building, and customer retention techniques from leaders such as Ford, BMW, Chevrolet, DaimlerChrysler, General Motors, Buick, J.D. Powers and Associates, plus many more.

    "Can't miss" sessions include:

--	BMW - Dialogue Marketing: An Integrated Approach to Engaging Your Consumer in Your Brand Experience
--	Ford - Developing Special Edition Vehicles to Cast a Halo Effect Over the Product Line-Up
--	Buick - Pre-Launch Marketing: Building your Brand Before Building your Product
--	J.D. Power and Associates - The Value of Component Co-Branding in Improving the Overall Image of the Vehicle Brand

    To register, or for more information, contact P: 212-869-7231 or e-mail info@worldrg.com. Get the complete agenda at www.worldrg.com/mk109.