AutoTrader.com Appoints Seasoned Auto Industry Expert to Executive Staff; Former Gomez Analyst to Drive Research, Planning and Strategic Marketing Initiatives

    ATLANTA--April 18, 2001--AutoTrader.com, the leading Internet automotive classifieds destination and marketplace in the United States, today announced the appointment of Dawn McGreevey as director of research and planning, a newly-formed position at the company. McGreevey brings a wide range of expertise to AutoTrader.com, most recently acquired from Gomez Inc., an Internet quality measurement firm based in Massachusetts. Her experience will allow her to spearhead all consumer, business and trade research, as well as identify and manage new marketing opportunities for AutoTrader.com. She will report directly to Clark Wood, AutoTrader.com's vice president of marketing.
    "Dawn's ability to analyze and craft strategic recommendations for the marketing team will be important to the continued development and growth of the company," said Jim McKnight, executive vice president and COO, AutoTrader.com. "In a time when dot-coms are cutting back operations, AutoTrader.com continues its growth and prosperity by incorporating Dawn's analyst perspective and knowledge into our marketing and business teams."
    "I've been researching the automotive industry for years and have studied the dot-com landscape thoroughly," said McGreevey. "AutoTrader.com clearly has a solid business model, strong brand recognition and very stable financial backing--a winning combination in today's marketplace."
    As senior analyst for Gomez, McGreevey led the company's coverage of the online automobile buying sector and was responsible for the production and management of the Internet Auto Manufacturer Scorecard and the Internet Auto Buying (Third Party Services) Scorecard.
    Her duties included conducting objective customer and industry analysis and research to provide decision-making support for professionals and business leaders.
    McGreevey's duties as AutoTrader.com's director of research and planning will include the development and implementation of a new consumer and dealer marketing initiative, continuing to build solid brand equity within the automotive, consumer and Internet categories as well as using research and analysis to help assess and recommend potential strategic marketing partnerships for the company.
    McGreevey has also served in product management and marketing research for Saab Cars USA, where she was responsible for Saab's U.S. 9-3 model lineup. She earned a B.A. from Trinity College in Connecticut and an M.B.A. from Emory's Goizueta Business School in Atlanta.

    About AutoTrader.com

    AutoTrader.com is the leading Internet destination and marketplace in the United States for buyers and sellers of used cars, light trucks, vans and sport utility vehicles and for consumers seeking information regarding automotive products and services, such as insurance, financing and warranties. AutoTrader.com utilizes the power of the Internet and its ability, through its exclusive strategic alliances, to aggregate in a single location an extensive network of industry participants and a comprehensive database of automotive information to create an open marketplace that is local, regional and national in nature. AutoTrader.com contains approximately 1.5 million used vehicle listings.
    AutoTrader.com, formerly AutoConnect.com, was formed in 1997 as a majority-owned subsidiary of Manheim Auctions, Inc., which has been in business since 1945 and is the world's largest operator of wholesale auto auctions. Manheim Auctions, a wholly owned subsidiary of Cox Enterprises, Inc., a leading media conglomerate, is AutoTrader.com's principal stockholder and one of AutoTrader.com's strategic partners. Other investors in AutoTrader.com include entities with which AutoTrader.com has also formed strategic relationships, such as Trader Publishing Company, ADP, Inc., eBay, Inc. and the venture capital firm, Kleiner Perkins Caufield & Byers.