Citysearch and Chrome Data Corporation Form Alliance To Deliver Nationwide Vehicle Location Services
Citysearch and Chrome Data Corporation Form Alliance To Deliver Nationwide Vehicle Location Services
Chrome To Connect Citysearch Auto Buyers with Actual Dealer Inventory
PORTLAND, Ore.--April 12, 2001--Chrome Data Corporation, an independent business-to-business provider of automotive data, configuration technology and software, and Citysearch, one of the core businesses operated by Ticketmaster , announced today an agreement to jointly deliver a locate-to-order (LTO) system for Citysearch's network of online city guides. The joint offering will deliver automotive reviews and Chrome Data's leading vehicle location tool, which connects online auto buyers with their vehicle of choice at a dealership located near them. "The Internet has been a great research tool for the auto buyer, but until now it has fallen short in connecting buyers with the car of their choice," said Bob Navarre, CEO of Chrome Data Corporation. "By connecting auto buyers with Chrome's network of dealer inventories, Citysearch and Chrome are improving the buying experience and helping the Internet evolve from being a research tool to an effective and complete retail solution." This new LTO system will enable online customers to research and connect with actual dealer inventory. Chrome's daily updates and ability to instantly search multiple dealer inventories improve customer satisfaction by increasing the chances that users will locate their vehicle of choice. In addition to enhancing the online automobile purchasing experience for buyers, dealers will benefit from the ability to expand their reach through Citysearch to new audiences and to display their inventory to additional online shoppers, increasing the potential for greater sales profitability. "Citysearch users are nearly 60 percent more likely than users of other web sites to have shopped online for cars within the past six months according to @plan Spring 2001 data," said Steven Trepp, president of CitySearch. "This relationship will create an effective channel of communication between automotive dealers and Citysearch users who have shown a propensity to shop for cars online."
Chrome: Most Accurate Data Provider for Automotive e-Commerce
In a recent independent study CNW Marketing/Research compared the pricing data of the major online automotive data sources by configuring 86 different vehicles at eight different Web sites (see "Chrome Data Named Most Accurate Data Provider for Automotive e-Commerce," June 27, 2000). Chrome ranked first in MSRP pricing accuracy, at 99.64% and first in invoice pricing accuracy, at 99.95%.
About Citysearch
Citysearch is a leading local network enabling people to get the most out of their city. Providing online city guides for more than 100 cities worldwide, citysearch.com helps people find and plan what they want to do and then lets them take action, offering local transactions such as buying event tickets and making hotel and restaurant reservations online. Citysearch is one of the core businesses operated by Ticketmaster .
About Chrome Data
With more than 12,000 clients, including half of all automotive dealers in the U.S. and Canada, Chrome provides configuration technology, software and professional services to produce complete enterprise solutions for all segments of the retail automotive industry, including manufacturers, fleet companies, dealers and Internet sites. Chrome pioneered the technology behind electronic vehicle configuration and for the past 15 years has collected, analyzed and enhanced "raw" automotive data from manufacturers. Chrome provides the North American ordering system for General Motors and its 8,400 dealers. Chrome sets the standard in ordering systems for fleet management, serving 15 of the 17 largest fleet leasing companies. Chrome's automotive dealer clients accounted for more than half of all new vehicles sold in the U.S. in 2000. The company is based in Portland, Ore. For more information, contact 800/936-8906 or www.chrome.com.
Copyright (c)2001 Chrome Data Corporation. All rights reserved. PC Carbook(R), C/D3(R), Chrome.com(R), Chrome Carbook(TM) and Chrome LotRunner(TM) are trademarks of Chrome Data Corporation.
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CONTACT: MacKenzie Kesselring, Inc. for Chrome Data Melanie Alliston, 503/225-0725 melaniea@mkinc.com or Citysearch Eric Jaffe, 213/639-8823 ejaffe@citysearch.com