Renault Moves Its Online Strategy Into High Gear With BroadVision; Renault Launches Its Next Generation of E-Commerce Sites in France, Germany and the U.K.

    REDWOOD CITY, Calif.--April 12, 2001-- BroadVision, Inc. , a leading provider of personalized e-business applications, today announced that Renault, the French carmaker and leading company in the European car industry, has launched "Renault.SITe," Renault's next-generation online presence, powered by BroadVision's suite of e-business software applications. As part of this launch, Renault has introduced three new URLs -- www.renault.fr, www.renault.co.uk, and www.renault.de. Renault, the number one automotive brand in Western Europe since 1998, has incorporated the Internet as part of its commercial strategy since 1996, beginning with Renault.net, a dealer network that allows each dealer to be in constant contact with Renault for ordering and tracking production of new vehicles and purchasing spare parts. Building on the success of this dealer network, Renault is now pursuing its e-commerce strategy through a new generation of e-commerce sites.
    "Thanks to these new sites, customers can interact with the brand and its dealers," said Francois Hinfray, executive vice president of sales for Renault. "We wanted to build the best automotive site on the market. The main purpose of this site is to provide our dealers with leads more effectively."
    Renault's e-commerce sites are developed around a single international platform that can then be adapted by each country and its individual dealers. These sites are integrated with Renault's enterprise information systems and databases, present a consumer-friendly interface and personalized content, and can be easily adapted to the sales and marketing practices of each country. Because these sites are integrated into Renault's databases, customers can browse the full range of Renault's products and services and confirm product availability in real-time.
    With its simple, fast and user-friendly interface and customer-focused content, the site mirrors customers' actual purchasing behavior. Users can put together their own vehicle, complete with related services, compare different versions of a vehicle and get real-time information on financing options. Once a consumer has made a buying decision, they can submit their request online and receive contact information for dealers who have the exact car they desire. Customers can also store information -- such as vehicle configurations, loan simulations and dealer addresses -- using the personalized "My Renault" features of the site.
    Renault's site offers another pioneering function -- pre-approval of the customer's loan request by each country's consumer credit company in less than 24 hours (on par with banks' current timeframes).
    For its small and medium business customers, Renault has created a dedicated section that, among other features, includes information on financing and the special services that dealers offer their business clients.
    BroadVision's high-reliability, scalability and powerful personalization capabilities, will enable Renault to replace its twenty-nine previous static web sites -- operated by Renault and its subsidiaries -- with its new personalized e-commerce site.
    "We're pleased to help Renault deliver one of the world's most innovative and powerful automotive web sites," said Chris Grejtak, chief marketing officer for BroadVision. "By improving the efficiency of the company's interactions with their customers and dealers, we're confident that Renault will continue to realize substantial returns on their investment in e-business."

    About Renault

    Under the impetus provided by its Chairman and CEO Louis Schweitzer, Renault has embarked on a determined strategy of profitable growth, powered by innovation, control of costs, and international development, factors seen as keys to the company's competitiveness. The major Alliance formed with Nissan in 1999, will lead to a strengthening and an acceleration of this strategy.
    The entry of Samsung Motors into the Renault Group, following the acquisition of the Romanian carmaker Dacia in 1999, provided Renault with a third brand and the Renault-Nissan Alliance with a new opportunity for expanding sales in Asia.
    The agreement signed in July with AB Volvo gave Renault a 20% interest in the world's second largest commercial vehicle group. Group profitability was maintained in 2000 with operating margin of FRF 13,266 million (EUR 2,022 million) and has provided Renault with the means to deploy its growth policy.
    The return of Renault to Formula 1 in 2002 will contribute to international development of the group. Commercially, Renault, number one brand in Western Europe since 1998, is benefiting from the positive impact of its strategy, with 2.29 million vehicles sold in 2000, establishing a new record high for the brand's annual sales figures.

    About BroadVision

    BroadVision (Neuer Markt:BDN) develops and delivers an integrated suite of packaged applications for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.
    BroadVision -- founded in 1993, public since 1996 -- has more than 1,100 customers and is a component stock of the Standard & Poor's 500 index. IDC ranks BroadVision as the world's leading provider of e-commerce software applications (International Data Corp., E-Commerce Software Applications Market Forecast and Analysis, 2000-2004). BroadVision is headquartered in Redwood City, Calif., and can be reached at 650/261-5100 or info@broadvision.com.

    Note to Editors: BroadVision and BroadVision One-To-One are registered trademarks of BroadVision, Inc. in the United States and other countries.