3dvillage and PacWest Racing Put CART Fans In The Driver's Seat
LONG BEACH, Calif.--(ENTERTAINMENT WIRE)--April 6, 2001--Premier Provider of 3D Content Partners With Leading Motorsports Group
to Deliver The Ultimate Interactive Race Team Experience
3dvillage, a rich 3D media Internet company and the PacWest Racing Group, a leading FedEx Championship Series CART motorsport team, today unveiled the world's first on-line, interactive 3D Tour specifically designed to put racing enthusiasts in the driver's seat for the ultimate all-access professional race team experience.
3dvillage's newly completed Internet-based Race Team Tour showcases PacWest's premier trackside venues in a rich, interactive 3D environment that is engaging, informative and highly entertaining. Starting today, sports fans around the world will be able to sample the excitement of the 'fastest racing on earth' by simply logging on to either www.3dvillage.com, or www.pacwestracing.com from the cockpit of their favorite Internet-connected PC.
Online web visitors will obtain the required credentials they need to participate in a behind-the-scenes peek at PacWest Racing's VIP executive hospitality suite and conference center - known as the Summit; explore all the interesting sites around the racetrack including the team garage, pit area and the Toyota Championship Racing car transporter for Mauricio Gugelmin's No.17 Nextel PacWest Toyota and Scott Dixon's No.18 Powerware Panasonic Toyota race cars. In addition to these self-guided tours, shade-tree mechanics everywhere will appreciate the chance to join PacWest's 'over-the-wall' crew for an unprecedented close-up look at a fast-paced, full-service Champ Car pit stop.
"PacWest Racing Team's hot new 3D Tour will greatly enhance our on-going marketing efforts by extending the reach of the current programs beyond our core audience to a growing number of emerging racing fans and potential new business partners, clients, and race team sponsors," said Mike Lowry, Senior Vice President of the team's race and business operations. "The robust 3D content created by 3dvillage will enable us to maintain our technology leadership position while further differentiating the PacWest Racing Group from the rest of the other sports marketing properties," Lowry added.
The PacWest Race Team 3D Tour also features a unique, multi-lingual personal welcome message from current PacWest CART driver and former international racing champion Mauricio Gugelmin in your choice of English, Portuguese or Spanish. Future enhancements could include the use of the 3D Tour as an interactive framework to launch team merchandise sales, provide "point of view" seating choices for specific events or the creation of customized 'branded worlds' to showcase a team sponsor's products and service offerings.
Today's announcement highlights the first of several sports marketing properties currently under development at 3dvillage's headquarters facility in Cary, NC. A revolutionary new sports entertainment complex, an interactive 3D race adventure where you race against the clock through the streets of Columbia, SC and a virtual oval track and drag strip called the Palmetto Speedway were also showcased at the media breakfast earlier today.
About 3DVILLAGE
3dvillage is a rich 3D media publishing and Internet marketing company. They bring city guides, universities, sports arenas, golf courses, theme parks, travel destinations, tourist attractions, real estate properties and product training modules from all over the world right to PC desktops in interactive, real-time 3D. Unlike conventional 'virtual tour' or 'virtual reality' companies that deliver passive content in the form of still-images, movies or 'canned animation', their 3D Tours(TM) enable visitors to explore rich, interactive 3D environments that are entertaining and extremely informative.
Located at 114 MacKenan Drive, Suite 100 in Cary, North Carolina; 3dvillage is headquartered about 18 miles Southeast of the world-renowned Research Triangle Park, NC. For additional information on 3dvillage please see http://www.3dvillage.com .
About THE PACWEST RACING GROUP
PacWest Racing Group has competed in CART competition since Bruce R. McCaw formed the team in 1993. PacWest had its most successful CART campaign to date in 1997 when drivers Mauricio Gugelmin and Mark Blundell combined for four race wins, three pole positions and finished fourth and sixth respectively in the PPG Cup points standings. Gugelmin also set a world closed course speed record with his qualifying lap of 240.942 mph at the California Speedway.
For 2001, PacWest will continue to field two cars in the FedEx Championship Series -Mauricio Gugelmin's No.17 Nextel PacWest Toyota and last year's Dayton Indy Light's Champion, rookie Scott Dixon's No.18 Powerware Panasonic Toyota; as well as entries in the Dayton Indy Lights Championship for newcomers Mario Dominguez and Dan Wheldon. The organization is based in Indianapolis, Indiana and employs 100 full-time staff. More can be discovered about PacWest Racing by logging on to www.pacwestracing.com.
Source: Trianglepr.com - Promoting your company to the press