iMotors Awards Advertising Account to Odiorne Wilde Narraway + Partners

    SAN FRANCISCO--April 5, 2001--iMotors, the pioneering direct-seller of like-new, certified used vehicles announced the selection of Odiorne Wilde Narraway + Partners as their agency of record for the development of consumer advertising.
    "The Odiorne Wilde Narraway + Partners team stood out in the three critical success factors we were looking for: top-flight creative talent, sound strategic thinking, and a shared passion for the consumer," said Rob Erlichman, Vice President of Marketing for iMotors. "Everything iMotors does for our customers builds brand equity, from our unique ordering process to the like-new condition of the vehicles we deliver. With OWN+P as our advertising partner, we can leverage this equity to create business-building advertising and further strengthen iMotors' brand."
    "One thing became immediately clear to us: iMotors' consumers are incredibly zealous about their relationship with the brand which is obviously a rarity for automotive retailers," Jeff Odiorne, Chairman, Odiorne Wilde Narraway + Partners. "We're excited about the opportunities that this connection presents to create compelling and motivating advertising."
    The account was assigned after iMotors conducted a review of a number of leading advertising agencies. Saatchi & Saatchi previously handled the assignment.
    Estimated annual billings will be in the $5 million to $10 million range according to Erlichman.

About Odiorne Wilde Narraway + Partners
    Odiorne Wilde Narraway + Partners is a full-service Advertising Agency based in San Francisco and London with $50 million in billings and 60 employees. Their largest client is Electronic Arts, the world's largest third party videogame software provider.

About iMotors
    iMotors is the pioneering direct-seller of certified used vehicles. iMotors redefines automotive retailing, offering consumers extensive selection, higher quality, unprecedented value, and a better buying experience. Customers choose the 1- to 5-year old vehicle they want online or via toll free number. iMotors locates, buys and ships it to one of their three state-of-the-art factories where the vehicle is inspected, reconditioned, tested and certified before delivery to the customer at a DMV-licensed iMotors Delivery Center located in major markets nationwide.
    A privately held company, iMotors is backed by a group of investors including Global Retail Partners, Oak Investment Partners, Trinity Ventures, Vulcan Ventures, and others.