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Easyriders Inc. Announces Re-Launch of V-TWIN Magazine

    AGOURA HILLS, Calif.--April 5, 2001--Easyriders Inc. (AMEX:EZR) today announced that its wholly owned subsidiary, Paisano Publications Inc., has re-launched its 12-year old V-TWIN magazine effective with the May 2001 issue which went on sale this week.
    The monthly distribution of the re-launched V-TWIN will increase to 167,000 per issue from the current 55,000 level.
    "The new V-TWIN combines our VQ magazine content with the previous V-TWIN magazine concept. It is not just a redesign, but moreover a fresh new approach geared toward the V-Twin motorcycle readership market," commented Dave Nichols, editor in chief. "We also intend to continue to publish an annual version of VQ."
    "Paisano Publications has been picking winners for 30 years. EASYRIDERS (established in 1970) and its companion titles return over 70% of the newsstand profit for the motorcycle category," explained Joe Teresi, publisher and chairman of Easyriders.
    "The timing is right for the re-launch of V-TWIN. Less than 10 years ago, Harley-Davidson had the only V-Twin cruiser motorcycle on the market worth mentioning, and they continue to be a major force with over half of the heavyweight market share. Presently, however, there are other major players in the V-Twin category including Big Dog, Indian, Victory and several Japanese manufacturers including Honda, Kawasaki, Suzuki and Yamaha," continued Teresi.
    "More importantly, the V-Twin industry is experiencing significant growth with many aftermarket companies, and master custom builders entering this market. The re-launched V-TWIN will continue to cover Harley-Davidson motorcycles, but will broaden its scope to encompass all V-Twin cruisers in this hot new marketplace."