Mazda Sales Zoom More Than 20 Percent in March
Company's Big Month Led by Protege, Tribute, Millenia and Miata
IRVINE, Calif., April 3 Mazda sales in the United States
finished the first quarter of the year in impressive fashion, surging
20.3 percent in March. This strong performance comes on the heels of a nearly
19 percent jump in February and a 25 percent rise in January, pushing the
company's first quarter total to more than 23 percent ahead of last year's
pace.
Overall, Mazda's sales for March are 24,573, and the year-to-date sales
total is 65,761 units, Mazda's best quarter since 1995.
"We couldn't be happier with our strong sales performance in the first
quarter of 2001," said Charlie Hughes, president and CEO of Mazda North
American Operations. "Mazda is now the fastest-growing Japanese brand in
America, which is a tribute to the appeal of our product line and our 'Zoom
Zoom' advertising campaign to consumers."
March proved to be a huge month for Mazda's stylish new Protege, which saw
a 40.7 percent increase in sales from a year ago, selling a company best
6,783 units. Mazda's recently introduced, award-winning Tribute sport utility
vehicle also turned in a strong performance while Millenia sales leapt nearly
20 percent over the same period last year. Miata sales were up 6.5 percent
over last March, and the company's MPV rounded out the month with a
5.5 percent increase in sales, its best March since 1994.
MAZDA SALES FOR MARCH, 2001
Month-To-Date Year-To-Date
March March % March March %
2001 2000 Change 2001 2000 Change
PROTEGE 6,783 4,821 40.7% 15,549 13,961 11.4%
626 5,433 7,640 -28.9% 15,185 17,290 -12.2%
MILLENIA 1,286 1,074 19.7% 4,252 3,145 35.2%
MIATA 1,596 1,499 6.5% 3,631 3,298 10.1%
MPV 2,933 2,780 5.5% 7,958 8,095 -1.7%
B-SERIES TRUCK 2,628 2,618 0.4% 6,247 7,623 -18.1%
TRIBUTE 3,914 0 N/A 12,939 0 N/A
Total Vehicles
CARS 15,098 15,034 0.4% 38,617 37,694 2.4%
TRUCKS 9,475 5,398 75.5% 27,144 15,718 72.7%
TOTAL 24,573 20,432 20.3% 65,761 53,412 23.1%
MEMO:
IMPORT CAR 9,665 7,394 30.7% 23,432 20,404 14.8%
IMPORT TRUCK 2,933 2,780 5.5% 7,958 8,095 -1.7%
IMPORT TOTAL 12,598 10,174 23.8% 31,390 28,499 10.1%
DOMESTIC CAR 5,433 7,640 -28.9% 15,185 17,290 -12.2%
DOMESTIC TRUCK 6,542 2,618 149.9% 19,186 7,623 151.7%
DOMESTIC TOTALS 11,975 10,258 16.7% 34,371 24,913 38.0%