American Honda Sets New March Sales Record
TORRANCE, Calif., April 3 American Honda posted its
best-ever March sales result, bolstered by a new best-ever month for its Acura
Division -- and all-time record sales of its light trucks.
American Honda March sales rose 1.4 percent over year-ago totals to
106,347 according to figures released today by American Honda Motor Co., Inc.
Sales of Honda and Acura light trucks showed a 9 percent increase to 27,425
units, a new one-month high for the company. American Honda calendar
year-to-date sales of 283,564 rose 6.5 percent over last year's record setting
pace.
Acura Division sales rose 31.7 percent to 15,982 in March, boosted by
all-time record sales of the 3.2 TL luxury sedan and the hot-selling MDX
sport-utility vehicle. March totals bested Acura's previous one-month record
of 14,871 set in August of 1989. Acura Division year-to-date sales are up
36.2 percent over the same period last year.
"From an industry perspective things appear to be cooling off a bit, but
we're bucking the trend with some very strong new products," said Dick
Colliver, executive vice president of sales for American Honda.
Year-to-date Honda Division sales of 241,514 are up 2.6 percent over
year-ago totals. Accord sales of 37,647, up 5.5 percent in March, added to
the American Honda increase. Accord year-to-date sales of 106,312 are up
18.9 percent.
AMERICAN HONDA VEHICLE SALES FOR MARCH, 2001
Month-to-Date Year-to-Date
March March DSR** March March DSR**
2001 2000 % Chg. 2001 2000 % Chg.
AMERICAN HONDA
TTL 106,347 104,855 1.4% 283,564 266,187 6.5%
Total Car
Sales 78,922 79,693 -1.0% 212,273 201,305 5.4%
Total Truck
Sales 27,425 25,162 9.0% 71,291 64,882 9.9%
IMPORT CAR SALES 12,163 14,210 -14.4% 39,251 36,373 7.9%
Honda Division 9,388 10,396 -9.7% 31,772 26,195 21.3%
Acura Division 2,775 3,814 -27.2% 7,479 10,178 -26.5%
IMPORT TRUCK
SALES 9,355 10,865 -13.9% 24,069 28,358 -15.1%
Honda Division 9,355 10,837 -13.7% 24,069 28,237 -14.8%
Acura Division 0 28 0 121
DOMESTIC CAR
SALES * 66,759 65,483 1.9% 173,022 164,932 4.9%
Honda Division 57,910 57,189 1.3% 150,021 144,351 3.9%
Acura Division 8,849 8,294 6.7% 23,001 20,581 11.8%
DOMESTIC TRUCK
SALES * 18,070 14,297 26.4% 47,222 36,524 29.3%
Honda Division 13,712 14,297 -4.1% 35,652 36,524 -2.4%
Acura Division 4,358 0 11,570 0
MODEL BREAKOUTS
BY DIVISION
Honda Division
Total 90,365 92,719 -2.5% 241,514 235,307 2.6%
Accord * 37,647 35,696 5.5% 106,312 89,377 18.9%
Civic * 27,243 30,037 -9.3% 69,772 76,657 -9.0%
Prelude 766 780 -1.8% 1,973 2,026 -2.6%
S2000 1,218 884 37.8% 2,678 2,088 28.3%
Insight 424 187 126.7% 1,058 397 166.5%
EV-Plus 1 1
Odyssey * 12,558 12,673 -0.9% 31,357 31,536 -0.6%
Passport * 1,155 1,626 -29.0% 4,296 4,993 -14.0%
CR-V 9,354 10,835 -13.7% 24,068 28,232 -14.7%
* Domestic
Vehicle Ttl 71,622 71,486 0.2% 185,673 180,875 2.7%
Accord 31,976 29,284 9.2% 85,223 72,691 17.2%
Civic 25,934 27,905 -7.1% 64,798 71,660 -9.6%
Passport 1,155 1,626 -29.0% 4,296 4,993 -14.0%
Odyssey 12,557 12,671 -0.9% 31,356 31,531 -0.6%
Acura Division
Total 15,982 12,136 31.7% 42,050 30,880 36.2%
Integra 1,902 2,452 -22.4% 4,809 6,389 -24.7%
CL * 1,927 2,168 -11.1% 5,145 3,925 31.1%
TL * 6,922 6,126 13.0% 17,856 16,656 7.2%
RL 856 1,327 -35.5% 2,621 3,713 -29.4%
NSX 17 35 -51.4% 49 76 -35.5%
MDX * 4,358 11,570
SLX 0 28 0 121
Selling Days 27 27 77 77
* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate
