Ford Motor Company's March U.S. Sales Decline 13%
Ford Escape Helps Ford Dealers Post Record SUV Sales
DEARBORN, Mich., April 3 U.S. customers purchased or
leased 386,069 cars and trucks from Ford, Mercury, Lincoln, Jaguar, Volvo, and
Land Rover dealers in March, down 13 percent from the same month a year ago.
Last March, the company recorded its highest sales month in history (441,701).
The Ford Escape achieved its best sales month ever as 16,232 customers
took delivery of the all-new subcompact sport utility vehicle in March. The
Escape helped Ford Outfitters deliver an any-month record of "No Boundaries"
sport utility vehicles (75,216).
The company's Volvo and Land Rover brands each posted strong sales in
March. Volvo achieved its second highest sales month (12,496) and Land Rover
achieved its second highest March sales (2,107).
North American Production
Ford is reducing its previously-announced second quarter North American
production plan by 20,000 units to 1,230,000 cars and trucks, primarily
reflecting the elimination of one of three shifts of production at the
Michigan Truck Plant. The company's second quarter 2001 North American
production is 89,000 units (7%) lower than second quarter 2000.
FORD MOTOR COMPANY MARCH 2001 U.S. SALES
March Month DSR % March CYTD DSR %
2001 2000 Change 2001 2000 Change
Car and Truck Sales
By Brand
Ford 317,416 364,613 -12.9 % 784,652 884,319 -11.3 %
Mercury 33,545 39,514 -15.1 79,734 99,713 -20.0
Lincoln 17,078 20,604 -17.1 43,238 50,001 -13.5
Jaguar 3,427 4,041 -15.2 8,624 10,626 -18.8
Volvo 12,496 12,929 -3.3 28,522 32,591 -12.5
Land Rover 2,107 2,056 2.5 5,064 6,602 -23.3
Total Ford
Motor Company 386,069 441,701 -12.6 % 949,834 1,077,250 -11.8 %
Memo: Cars and Trucks
Cars 146,969 179,418 -18.1 % 368,911 440,997 -16.3 %
Trucks 239,100 262,283 -8.8 580,923 636,253 -8.7
Total Ford
Motor Company 386,069 441,701 -12.6 % 949,834 1,077,250 -11.8 %
Memo: Selling Days 27 27 77 77
Note: Ford Motor Company acquired Land Rover on June 30, 2000.
Accordingly, Ford's January 2000 sales exclude Land Rover.
FORD BRAND MARCH 2001 U.S. SALES
March Month DSR % March CYTD DSR %
2001 2000 Change 2001 2000 Change
Crown Victoria 8,182 10,082 -18.8 % 21,573 23,035 -6.3 %
Taurus 33,050 41,335 -20.0 86,562 92,947 -6.9
Focus 25,989 28,254 -8.0 65,114 71,092 -8.4
Mustang 14,591 17,661 -17.4 40,371 40,992 -1.5
Escort 9,389 12,891 -27.2 20,845 25,582 -18.5
Contour 0 3,358 -100.0 0 24,252 -100.0
Total Ford Cars 91,201 113,581 -19.7 % 234,465 277,900 -15.6 %
Escape 16,232 NA NA% 41,985 NA NA%
Explorer 36,759 46,684 -21.3 87,027 115,031 -24.3
Expedition 18,847 18,534 1.7 46,341 50,217 -7.7
Excursion 3,378 4,202 -19.6 8,616 12,064 -28.6
Econoline/
Club Wagon 15,368 16,561 -7.2 43,044 44,829 -4.0
Windstar 21,136 30,264 -30.2 46,345 64,168 -27.8
Ranger 31,324 43,026 -27.2 69,980 95,504 -26.7
F-Series 82,227 90,522 -9.2 204,488 221,770 -7.8
Heavy Trucks 944 1,239 -23.8 2,361 2,836 -16.7
Total Ford
Trucks 226,215 251,032 -9.9 % 550,187 606,419 -9.3 %
Total Ford
Brand 317,416 364,613 -12.9 % 784,652 884,319 -11.3 %
LINCOLN AND MERCURY BRAND MARCH 2001 U.S. SALES
March Month DSR % March CYTD DSR %
2001 2000 Change 2001 2000 Change
Grand Marquis 12,719 13,944 -8.8 % 30,206 33,365 -9.5 %
Sable 12,574 12,204 3.0 30,010 27,681 8.4
Cougar 2,679 4,383 -38.9 6,688 9,876 -32.3
Mystique 0 1,501 -100.0 0 8,941 -100.0
Total Mercury Cars 27,972 32,032 -12.7 % 66,904 79,863 -16.2 %
Town Car 6,831 9,087 -24.8 18,550 21,611 -14.2
Continental 2,613 2,529 3.3 6,110 5,854 4.4
LS 4,023 5,219 -22.9 10,178 12,552 -18.9
Total Lincoln Cars 13,467 16,835 -20.0 % 34,838 40,017 -12.9 %
Total Mercury
and Lincoln Cars 41,439 48,867 -15.2 % 101,742 119,880 -15.1 %
Villager 2,006 3,173 -36.8 % 5,254 7,367 -28.7 %
Mountaineer 3,567 4,309 -17.2 7,576 12,483 -39.3
Total Mercury
Trucks 5,573 7,482 -25.5 % 12,830 19,850 -35.4 %
Navigator 3,611 3,769 -4.2 8,400 9,984 -15.9
Total Mercury
and Lincoln
Trucks 9,184 11,251 -18.4 % 21,230 29,834 -28.8 %
Total Mercury
and Lincoln
Vehicles 50,623 60,118 -15.8 % 122,972 149,714 -17.9 %
Total Lincoln Brand 17,078 20,604 -17.1 % 43,238 50,001 -13.5 %
Total Mercury Brand 33,545 39,514 -15.1 79,734 99,713 -20.0
JAGUAR BRAND MARCH 2001 U.S. SALES
March Month DSR % March CYTD DSR %
2001 2000 Change 2001 2000 Change
XJ 836 1,038 -19.5 % 2,238 2,643 -15.3 %
S-TYPE 2,100 2,347 -10.5 5,074 6,310 -19.6
X-TYPE 0 NA NA 0 NA NA
XK 491 656 -25.2 1,312 1,673 -21.6
Total Jaguar 3,427 4,041 -15.2 % 8,624 10,626 -18.8 %
VOLVO BRAND MARCH 2001 U.S. SALES
March Month DSR % March CYTD DSR %
2001 2000 Change 2001 2000 Change
S40 2,205 2,797 -21.2 % 5,116 7,365 -30.5 %
V40 311 518 -40.0 729 1,341 -45.6
S60 3,444 NA NA 7,762 NA NA
S70 34 2,831 -98.8 150 6,838 -97.8
V70 1,793 2,794 -35.8 3,867 7,248 -46.6
V70 XC 1,594 NA NA 4,442 NA NA
C70 619 767 -19.3 1,252 1,505 -16.8
S80 2,496 3,221 -22.5 5,204 8,293 -37.2
S90/V90 0 1 NA 0 1 NA
Total Volvo 12,496 12,929 -3.3 % 28,522 32,591 -12.5 %
LAND ROVER BRAND MARCH 2001 U.S. SALES
March Month DSR % March CYTD DSR %
2001 2000 Change 2001 2000 Change
Range Rover 358 494 -27.5 % 1,062 1,476 -28.0 %
Discovery Series II 1,749 1,562 12.0 4,002 5,126 -21.9
Total Land Rover 2,107 2,056 2.5 % 5,064 6,602 -23.3 %
