Traffic.com to Provide Traffic Information To EMMIS Communications' Radio Stations; Service Began April 1st in New York, Los Angeles and Indianapolis

    WAYNE, Pa.--April 3, 2001--Traffic.com, the leading provider of digital traffic and logistics information, announced today that it has executed a two-year agreement with EMMIS Communications to provide traffic information to 22 EMMIS radio stations in seven major markets. Included are on-air reports to the stations and customized updates available on the stations' respective websites.
    Traffic.com on-air reports to most EMMIS radio stations in New York, Los Angeles and Indianapolis began as of April 1st, while the remaining EMMIS stations in Chicago, Denver, Phoenix and St. Louis will commence service as their contracts with current traffic providers expire.
    EMMIS stations receiving the new service now include WRKS-FM, WQHT-FM, and WQCD-FM in New York; KPWR-FM in Los Angeles (KZLA-FM will be added later in the year); and Indianapolis stations WENS-FM, WIBC-AM, WNOU-FM, WTLC-AM and WYXB-FM.
    EMMIS will also phase in Traffic.com reports on its five St. Louis stations, four Denver stations, three Phoenix stations and one Chicago station over a several-month period.
    Listeners to EMMIS radio stations and website visitors will obtain highly accurate traffic information, as Traffic.com utilizes airborne and mobile reporters as well as sophisticated operations centers to produce its reports. Ultimately, Traffic.com plans to install its exclusive TrafficPulse(SM) digital sensor network in each of these markets.
    The sensor network will continually measure traffic flow to provide motorists with real-time updates that include actual traffic speeds and point-to-point travel times. The digital information will be supplemented with traditional event & incident data to provide a complete, intelligent traffic solution.
    The TrafficPulse digital sensor network is currently deployed along key roadways in Pittsburgh and Philadelphia.
    Doyle Rose, President of EMMIS Radio, said, "We are delighted to enter into this agreement with Traffic.com and be part of the cutting edge traffic services they can offer our radio listeners and users of our websites."
    Al McGowan, Traffic.com's Senior Vice President of New Media, said the agreement will benefit both parties: "Our research tells us that drivers need more timely information than what's currently available in order to make better decisions while on the road. Traffic.com provides that information. We are pleased to be working with such a well-respected, top-ten radio group as EMMIS to provide state-of-the-art traffic updates to their listeners."

    About EMMIS Communications:

    EMMIS Communications is a diversified media firm with award-winning radio broadcasting, television broadcasting and magazine publishing operations. EMMIS' 20 FM and 3 AM radio stations serve the nation's largest markets of New York, Los Angeles and Chicago as well as Phoenix, Denver, St. Louis, Indianapolis and Terre Haute, IN.
    In addition, EMMIS owns two radio networks, 15 television stations, regional and specialty magazines and ancillary businesses in broadcast sales, publishing, and interactive products.

    About Traffic.com:

    Traffic.com is creating America's premier traffic information franchise with its exclusive TrafficPulse sensor network, an Advanced Traffic Information Service (ATIS). The network continually measures traffic flow on major highways to provide motorists with real-time actual speeds and point-to-point travel times.
    Information is distributed on Traffic.com's interactive website (www.traffic.com) and featured on select radio and television broadcasts. Soon, motorists will have access to wireless Traffic.com services that will include personalized traffic updates and alert messages.
    Ultimately, Traffic.com reports will be transmitted directly to drivers in their vehicles through on-board telematics devices. In addition to the company's current digitally networked cities (Pittsburgh and Philadelphia), its web-based service is also available in New York City, Los Angeles, San Francisco, Chicago, Houston, Dallas, Detroit and Baltimore.
    The web-based service will be available soon in Tampa.