Active International Creates Strategic Alliance with Camp & Associates to Bring NASCAR Sponsorships to Clients
PEARL RIVER, N.Y.--(BW SportsWire)--April 3, 2001--Active International, the world's largest corporate trading company, today announced it has named Camp & Associates to represent its interests in the NASCAR community.
In that capacity, C&A will be Active's liaison to the sport on team, league and sponsorship issues.
The Concord, North Carolina-based Camp & Associates will be responsible for developing and activating sponsorship packages for Active's trading clients, many of whom are already involved in motorsports. It will work closely with Active's new Sports and Event Marketing division, which provides financing for sponsorship though the trading process.
"We are very happy to be working with Camp & Associates in NASCAR," said Rick Fuest, Active's Chief Operating Officer. "Their history of developing and activating quality sponsorships as well as their keen understanding of the industry will help our clients and others, who wish to do so, play a significant role in NASCAR."
Through the trading process, Active can provide the financial resources for companies seeking team and league sponsorships. By utilizing Active's trading leverage, clients can often activate their sponsorships without any additional cash cost.
"We believe that by combining our expertise and more than 30 years of experience in NASCAR with Active's ability to finance a sponsorship, a valuable resource is created," said Larry Camp, President of Camp & Associates. "Active has taken a financial trading model it has utilized in many industries for the past 17 years and is adapting it to our industry. Companies that may have had the motivation to become team sponsors or increase their current level, but lacked the budget to do so, may now see they do, in fact, have that opportunity."
Camp & Associates specializes in public relations, strategic planning, event marketing as well as a wide range of sponsorship development, licensing and merchandising programs. C&A was founded in 1991 and was one of the few agencies chosen to participate in NASCAR's year long 50th Anniversary celebration in 1998.
For more information on Active's Sports and Event Marketing programs, contact Joe Allen at (845) 732-8822 (jallen@activeinternational.com) or Steve Porath at (845) 732-8610 (sporath@activeinternational.com).
Founded in 1983, Active International is the largest global corporate trading company dedicated to developing effective, problem-solving trading programs to transform underperforming assets into future cash flow savings and profits. The company employs more than 370 people in 15 countries. Active can be found on the web at http://www.activeinternational.com.