Edmunds.com, Inc. Launches New Data Services
Initiative To Provide Most Accurate Database of New and
Used Vehicle Information
SANTA MONICA, Calif., April 2 Edmunds.com, Inc.
(http://www.edmunds.com), the Web's leading consumer resource for unbiased
automotive information, today announced the launch of Edmunds Data Services,
Inc. (EDSI), a new division of Edmunds.com offering the most accurate,
complete automotive database in the industry.
"Edmunds.com learned the data business from the receiving end, as we have
been customers for this information from a variety of companies for 35 years.
Edmunds.com has found no supplier that has done the job to our level of
expectation or satisfaction. We concluded that in order to provide our site's
visitors with the quality, completeness, accuracy and timeliness of the data
they need, we would have to become a data provider," said Mike Darrow, CEO of
Edmunds Data Services.
Edmunds.com has invested $7 million to develop both industry-leading data
modeling, capture, packaging and distribution capabilities and the most
comprehensive automotive vehicle database in the marketplace. Edmunds Data
Services has compiled pricing, option information, colors, pictures, and
specifications on new and used vehicles dating back to 1990, and has organized
this data into standardized groups for easy comparison between products and
brands. This is an industry-first, and is expected to considerably simplify
use of the data. To develop, manage and continuously update its products and
services, EDS employs approximately 40 full-time staffers, including five Data
Architects and Data Modelers and three Database Administrators.
Edmunds Data Services utilizes technology developed and applied
successfully by CNET Data Services, the leading source of computer and
consumer electronic specifications. Edmunds.com licensed the database
technology and modified it for the significantly more complex automotive
market. CNET Data Services is a unit of CNET Networks, which is an investor
in Edmunds.com.
"We have an advantage over other data providers because we have created
sophisticated customer-management tools, which allow us the flexibility to
provide our clients with the data required, in the formats requested, with
daily updates," according to Mr. Darrow.
Visitors to Edmunds.com benefit from the development of the new database
whenever they research vehicle prices and specifications, as well as when they
use the site's online tools. For example, the popular True Market Value(SM)
new and used vehicle pricing tools, as well as newly introduced advanced
search engine and detailed side-by-side vehicle comparison capabilities, are
all powered by Edmunds Data Services.
Mr. Darrow brings a wealth of automotive experience to his leadership
position at Edmunds Data Services, having managed a broad range of business
initiatives during his nearly twenty years at Nissan North America, Inc. and
Chrysler Corporation.
About Edmunds.com
Headquartered in Santa Monica, CA, Edmunds.com, Inc.
(http://www.edmunds.com) is the Internet's pioneer and leader in providing
free, third party automotive information, tools and services for consumers.
Edmunds.com empowers, educates, and engages visitors by providing them with
straightforward information on key aspects of buying, selling, and owning a
vehicle. For example, Edmunds has launched its True Market Value(SM) products
to inform the general public of the actual transaction prices of vehicles and
vehicle finance rates, while the Edmunds.com Powershopper(SM) offers car
shoppers the opportunity to research and pursue online and offline purchase
options in the informative, consumer-friendly environment of the Edmunds web
site. Visitors are also provided extensive automobile reviews, consumer
information, safety updates, incentive and rebate news, expert analysis of
developments in the automotive world, and the Town Hall, an interactive
community of more than 500,000 registered members. Edmunds.com received
Yahoo! Internet Life's Gold Star Site honor for excellence in the category of
"Best Car-Buying Tips," was ranked number one in the Survey of Car-Shopping
Web Sites as reported by The Wall Street Journal, rated the number one
automotive and second overall web site in the Dialscore loyalty study, was
named as one of Yahoo! Internet Life's 50 Most Incredibly Useful Sites, one of
Money's 50 Most Useful Financial Websites, both a Digital Favorite and one of
the Top 10 Editors' Picks in TIME's On Magazine, and among Entrepreneur
Magazine's Top 100 Web Sites for Entrepreneurs.
For further information, please contact Jeannine Fallon, http://www.Edmunds.com,
310-962-3841, jfallon@edmunds.com.