Leading Provider of CRM Services for the Automotive Service and Repair Industry Introduces CustomerLink PROTECT-Extended Warranty for New and Used Vehicles

    ROSEVILLE, Calif.--March 30, 2001--Today, CustomerLink Systems, Inc., a leader in delivering Customer Retention and Loyalty Programs to the automotive service and repair industry, unveiled its latest product, CustomerLink PROTECT.
    CustomerLink PROTECT is an extended vehicle warranty program for both new and used vehicles. Through CustomerLink Systems, independent shops now have the ability to offer their customers extended warranty coverage identical to that offered by new car dealers at a fraction of the cost. With CustomerLink PROTECT, everyone wins. Consumers win because they have an A-Rated comprehensive warranty with an unlimited number of repairs, roadside assistance, rental car allowance, and nationwide coverage. Shops win because they receive a commission on each warranty sold, get paid their retail rate immediately for warranty work performed, and are able to offer added value to their customers. Research shows that consumers are 3 times more likely to take their vehicles to the place where they purchased their warranty. Ultimately, with CustomerLink PROTECT, shops can increase customer loyalty, car count, and profits!
    Greg Onasch, owner of AutoTech in Sonora, Calif., states, "I participated in the CustomerLink PROTECT pilot program and sold three warranties in just a few weeks. One customer even decided to cover two cars. It was a piece of cake." Onasch continues, "All I did was put the PROTECT brochures on the counter and my customers immediately began asking about the program. I encourage all of my customers to shop around and compare before signing up. Many have told me they have been unable to find a better coverage for the price."
    CustomerLink's core product offering, the Customer Relationship Management (CRM) System allows service professionals to proactively communicate with their customers. This communication significantly increases the probability that consumers will return to a specific service provider several times a year for recommended service and maintenance and assists automotive service providers in creating customer loyalty. CustomerLink PROTECT is another tool to assist shop owners in building a loyal customer base and a stronger business.
    Kirk Olson, founder and executive vice president of CustomerLink Systems, states, "PROTECT is an incredible program that benefits both consumers and shop owners." Olson continues, "We, at CustomerLink, are dedicated to developing products and services to make the lives of automotive service and repair professionals easier and their businesses more profitable."
    It is actually possible for shops to pay for their CustomerLink communication program using the commissions they earn from selling the CustomerLink PROTECT extended warranty.
    Onasch states, "I received a commission check and the opportunity to better serve my customers. In a few months, my commission from CustomerLink PROTECT could actually exceed what I pay for the communication program."

    About CustomerLink Systems, Inc.

    CustomerLink Systems, Inc. is a leader in delivering Customer Retention and Loyalty services to the automotive service and repair industry. CustomerLink's Customer Relationship Management (CRM) system automatically reminds the vehicle owner of future service intervals, provides coupons, surveys, or thank you letters on behalf of their service provider. These services allow the automotive service shops to increase customer count, retain their customer base, and generate greater profits without spending any incremental time or effort. And the best news is CustomerLink Systems performs these services for the shops. CustomerLink puts time in the service providers' life and profits in their business.