Celebrity Charity Challenge Race to Honor Motown and Raise Funds For PAL During Grand Prix

    DETROIT, March 30 Eight time NFL Pro Bowl Deron Cherry
will compete with other sports figures, local media personalities and
corporate executives to raise funds for the Detroit Police Athletic League
(PAL) in the Celebrity Charity Challenge Race during the Tenneco Automotive
Grand Prix of Detroit on Belle Isle, June 15-17, 2001.
    "This is an outstanding opportunity to assist an organization that helps
young adults who may need an outstretched hand or an ear to listen to them,"
said Deron Cherry, who also is the founder of the Deron Cherry Foundation, a
charity organization for youth health screening in Kansas City, Missouri.  "By
extending ourselves, we're building bridges that will help many young adults
jump over unforeseen hurdles and become successful educators, doctors and
lawyers."
    In conjunction with the Detroit 300 (Tricentennial Celebration), each of
the 2000 ACR Dodge Neon Celebrity Team Challenge racecars will highlight a
significant event that played a major role in making Detroit the Motor City.
Several historic vehicles will be on display to highlight Detroit's automotive
history.  The event will also celebrate the 20th anniversary of the Grand
Prix.
    The thirty-minute Celebrity Charity Challenge race event will start at
11 a.m. on Sunday, June 17.  The sanctioning body is Professional Sportscar
Racing Inc.
    In 2000, over $350,000 was raised for PAL during the Neon Charity
Challenge race.  This year, the goal is to continue to benefit PAL and the
wonderful developmental programs.  Since its inception in 1997, the event has
raised over $1 million for charity.
    As many as twenty-four Charity Challenge drivers will use 2000 ACR Dodge
Neon sedans equipped with 2-liter engines.  There is no class difference.  The
diverse drivers must attend the Skip Barber Driving School in Waterford Hills
either May 21-23 or June 1-3.
    Past Celebrity Charity Challenge drivers include Detroit Mayor Dennis
Archer; Paul Smith, WJR radio host; Frank Fountain, Senior VP DaimlerChrysler
Corporation; and Benny Napoleon, Detroit Police Chief.
    Corporate executives who would like to participate in the race should
contact Renee Taylor at 248-577-3700.
    In addition to the June 17 race event, a 7 p.m. dinner with a silent
auction will be held Friday, June 15 at the Roostertail.  Contact Ms. Taylor
for tax deductible tickets and items for donation.
    Previously sponsored by Dodge Motorsports, the Celebrity Charity Challenge
Race will be sponsored by All Pro Event Management, Event Solutions
International (ESI), SpeedWorks Event Services, A. Miller Group, Inc. and
Title and associate sponsors.