Datalex's Tour Management System Drives Enterprise-wide Membership Travel-Tour Services

 Deployment of BooktIt! Tour Provides Real-Time Access for Travel Management,
                           Inventories and Booking

    ATLANTA, March 29 Travelers who book tour-based travel
services through the California State Automobile Association (CSAA) are now
experiencing the benefits of streamlined client service, thanks to BookIt!
Tour, Datalex's premier global tour management system, deployed this month by
one of the largest membership travel services organizations on the West Coast.
    Datalex (ISE: DLE), a leading developer of business
solutions for the global travel industry, deployed its first Web-enabled
implementation of BookIt! Tour, a club-wide solution for CSAA that extends a
centrally located, multi-channeled tour management and automated accounting
system to more than 40 travel agency locations in three Western states for
direct selling of travel services.
    BookIt! Tour provides Intranet connectivity over a Wide Area Network (WAN)
for more than 300 CSAA travel agents for immediate reservation and booking
service for their members.  Intranet connectivity, provided by BookIt! Tour
and interfaced with GDS connectivity, means the travel agent no longer has to
telephone to reserve and confirm members' travel arrangements.
    "A Web-enabled tour management system provides CSAA agents with real-time
access to the latest features available in travel management, inventories and
booking," said Richard Kunz, Datalex's SVP for Global Marketing.  "BookIt!
Tour's browser-based application eases or removes the current technological
limitations and restrictions to workflow that have made it difficult for CSAA
travel agents to book member-discounted cruises and tours in real-time."
    "We expect BookIt! Tour's automated reservations and accounting processes
for our field offices to improve service and revenue management for CSAA,"
said Steve Evanich, Manager, CSAA Group Travel Operations.  "BookIt! Tour's
capacity for direct selling and accounting of travel services by our travel
agents should help increase our revenue through cross-selling opportunities.
Furthermore, the management system extends our reporting capability to monitor
sales and marketing effectiveness.  In addition, it will help us aggregate
sales data and identify trends to help us serve our members better."
    BookIt! Tour also provides CSAA with new and improved tools for planning
and managing independent travel (FIT) arrangements, escorted tour packages,
group programs, cruises, air travel, car rental reservations, hotel
supplements and inventory management.

    About Datalex
    Datalex is a leading provider of e-Business solutions for the global
travel industry.  Founded in 1985, the company is headquartered in Dublin,
Ireland, and maintains offices throughout the world: Europe (Amsterdam,
Frankfurt, Manchester, Zurich); USA (Atlanta, Dallas, Portland); Asia-Pacific
(Melbourne, Sydney, Singapore); and Johannesburg, South Africa. Datalex
employs more than 500 professionals.
    Datalex's customers include Aer Lingus, Air Canada, Amadeus, American
Airlines, AMTRAK, Ansett Airlines, British Airways, California State
Automobile Association, Carlson 24K.com, Ebookers, Ebookit, Expedia, FAR&WIDE,
Galileo, Irish Continental Group, KLM, Lufthansa, QANTAS, Singapore Airlines,
SNCF, Thai Airways International, Thomascook.com, and Trailfinders.  Datalex
is a technology partner of Atraxis, Worldspan, and ORBITZ, the new airline
travel site developed by United Airlines, Delta Air Lines, American Airlines,
Northwest Airlines, and Continental Airlines.  Recently, Datalex established a
joint venture with Vail Resorts, and acquired a 50 percent interest in Yatra
Corporation.  Datalex is a publicly held company traded on both the Irish
Stock Exchange (symb: DLE) and Nasdaq (symb: DLEX).  For more information,
please visit the company's Web site at http://www.datalex.com .

    About CSAA
    Established 100 years ago, AAA offers a wide array of automotive, travel,
insurance and financial services.  The California State Automobile Association
serves four million members and is the second largest regional affiliate of
the national AAA organization.

    This press release contains certain forward-looking statements.  Actual
results may differ materially from those projected or implied in such
forward-looking statements.  Such forward-looking information involves risks
and uncertainties that could significantly affect expected results.  These
risks and uncertainties are discussed in the Company's SEC filings, including,
but not limited to, the Company's Form 6-K containing this press release and
certain sections of the Company's Registration Statement on Form F-1.